How has Tesco got away with it for so long?
25 Nov 2005 | by Kate Nicholas, kate.nicholas@haynet.com
. But this pales in comparison with the type of attack suffered by McDonald's et al. CEO Terry Leahy may have ...
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Technology: Lewis to promote IT headhunter
11 Jan 2008
After a three-way pitch, InterQuest retained Lewis for all its UK PR work. The company specialises in recruitment and headhunting for the IT industry, and has contracts with blue chip retailers including Sainsbury's, McDonald's and Dixons. Lewis will promote InterQuest to target audiences of business decision ...
McDonald's calls in Belfast's Aiken PR
16 Sep 2005
CONSUMER: McDonald's has called in Belfast's Aiken PR to manage its consumer, CSR and PA
Profile: Standing up for McDonald's - Nick Hindle, UK head of corporate affairs, McDonald's
22 Oct 2004 | by Ian Hall
and salt reductions, McDonald's is fighting back in the war on obesity. The fast-food firm's PR operation...McDonald's top UK PR man is head of corporate affairs Nick Hindle, a mellow 38-year-old from ... . 'Welcome to the future of McDonald's,' he opens, indicating this flagship outlet's retro design and internet terminals. PRWeek meets Hindle 48 hours after it emerged that McDonald's is to replace its ...
News Analysis: McDonald's faces more obesity flak
17 Sep 2004
As Britons digest Super Size Me, the anti-McDonald's polemic that hit cinemas at the weekend, Ian...minutes is an account of Spurlock's attempt to engage McDonald's in dialogue. Dozens of calls are made ... of Spurlock's experiment - and McDonald's belated, more combative reaction to it - leave it unclear ... taken out in UK In the UK, McDonald's took out full-page anti-Spurlock ads in The Times ...
Opinion: McDonald's PR takes an unhealthy turn
03 Sep 2004 | by Julia Hobsbawm, julia@hmclondon.co.uk
maker who spent a month living entirely off a fat-filled diet of McDonald's. I don't think I am ruining...The McDonald's PR machine is already in overdrive. The emerging consumer awareness about nutrition ... , as well as their political clout, and it's time they acted. So now McDonald's and KFC advertise ... beefburger - don't ask me why) and McDonald's took out a rather pompous full-page advertisement ...
IPR Excellence Awards: Second Opinion
23 Jul 2004
The Red Consultancy managing director Mike Morgan has led the agency's McDonald's account for seven
Editorial: McDonald's shoots itself in the foot
18 Jun 2004 | by Ravi Chandiramani
McDonald's has approached Euro 2004 with some zeal. As part of its sponsorship of the tournament...-size proportions, McDonald's treatment of its Euro 2004 tie-up has been at best clumsy, and a bit of a reputational ... in the North East last weekend) get undermined as a result. Unlike McDonald's, politicians are publicly ...
Profile: Kai Boschmann, Burger King International
08 Aug 2003 | by Ian Hall
' - McDonald's - has suffered more than BK, these have undoubtedly been interesting times for her firm ...
McDonald's hires Blue Rubicon for PR
14 Mar 2003 | by Andy Allen
Fast food giant McDonald's has hired Blue Rubicon to carry out a UK PR campaign aimed at changing...' about the quality of McDonald's employees and employment practices. While perceptions ... that more than two-thirds of McDonald's restaurant managers started as hourly paid staff members and almost a fifth of McDonald's franchisees - now running on average 2m a year businesses - were also once ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
