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Apple cements most valuable brand status as UK's giants slide

to $116bn. McDonald's cemented its hold on fourth place, rising 15% to $95.2bn, while Microsoft stayed ... Google 107,857 -3% 0 4 McDonald's 95,188 17% 0 5 ...

Female marketers make their mark on Power 100

Aviva chief marketing and communication officer Amanda Mackenzie, Procter Gamble s corporate marketing director and head of marketing Roisin Donnelly, Google s head of consumer marketing EMEA Obi Felten and McDonald s former marketer turned chief executive Jill McDonald all made the top ten ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

management roles, such as McDonald's chief Jill McDonald and Camelot's Dianne Thompson, as they ensure ...

Unilever tops 2012 Marketing Society Awards nominations

Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012...media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ... , Pull-Ups Kimberly-Clark McDonald s Recruitment VCCP Aviva Marketing leadership ... Marketing teamwork British Gas McFlurry (McDonald s) OMD UK Project Aphrodite (Hiscox) VCCP ...

Non-sponsor Nike is brand most associated with Olympics

in the table, while BMW, Adidas and McDonald's came in third, fourth and fifth respectively. Separately ...

Marketing's Adwatch of the Year 2011

43.79 60.14 15 13 McDonalds Leo Burnett/ OMD UK 9 115 34.37 52 ...

Adwatch (Oct 12) - Top 20 recall: Moneysupermarket

8= ( ) McDonald's Leo Burnett/ OMD UK 35 10 ( ) Marks Spencer ...

Tarnished brands

look like they are admitting guilt. I worked for McDonald's when the Super Size Me film came out and we ...

Ed Petter named as Lloyds Banking Group's group media relations director.

Petter had previously been head of corporate media relations at the bank, having joined Lloyds at the start of this year. Before joining Lloyds he was senior director, corporate relations at McDonald's Europe and global external relations manager, climate change and energy and materials at McKinsey ...

Hall of Fame shortlists finalised and deadline extended

: Leaders Mark Cridge Roisin Donnelly Richard Eyre Steve Hatch Sir John Hegarty Jill McDonald ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.