Will foreign ownership of British brands affect their marketing? The Marketing Society Forum
17 May 2012
- Professor Malcolm McDonald, emeritus professor, Cranfield School of Management Weetabix bought for 1 ...
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Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
to $116bn. McDonald's cemented its hold on fourth place, rising 15% to $95.2bn, while Microsoft stayed ... Google 107,857 -3% 0 4 McDonald's 95,188 17% 0 5 ...
Editor's comment: The key to being in our Power 100: to innovate and inspire
16 May 2012 | by Noelle McElhatton
management roles, such as McDonald's chief Jill McDonald and Camelot's Dianne Thompson, as they ensure ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012...media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ... , Pull-Ups Kimberly-Clark McDonald s Recruitment VCCP Aviva Marketing leadership ... Marketing teamwork British Gas McFlurry (McDonald s) OMD UK Project Aphrodite (Hiscox) VCCP ...
Starbucks marketer Ian Cranna on changes at the coffee chain
19 Apr 2012 | by Gemma Charles
will not be drawn on wider sector trends, such as the effect of McDonald's stepping up its focus on the sector ... . - Fend off increasing competition from McDonald's and the UK's biggest coffee chain, Costa. - Win ...
Coke, Tesco, Kraft sign up to calorie reduction pledge
24 Mar 2012 | by Gemma Charles
such as McDonald's, Burger King and KFC are conspicuously missing. Without an end to junk food marketing promotions ...
An absence of leadership
14 Feb 2012 | by Onesixtyfourth
, tied with BT, behind McDonald s, BP and Shell as examples of bad corporate citizens. In the US the government is fifth, behind BP, Walmart, Exxon-Mobil and Bank of America, and ahead of McDonald s ...
What do you do when the prime minister comes knocking?
02 Feb 2012 | by David Benady
discontent, he notes. "McDonald's is a very good example of a business facing an issue that threatened its ...
Reputation Survey: Olympic sponsors
26 Jan 2012 | by John Owens
-Cola and McDonald s should not be allowed to sponsor the event, these two companies were among the strongest when ... -Cola, at 51 per cent, with the Games than did not, while 45 per cent linked McDonald s to the Olympics ...
Helen Edwards: Marketers beware the pursuit of happiness
25 Jan 2012 | by Helen Edwards, PPA, Business columnist of the year
children's offering, the Happy Meal , McDonald's pushed the idea of happiness explicitly in its 2011 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
