09 Aug 2002
| by MARY COWLETT
.' 8. McDONALD'S Enjoying the dual status of both American icon and symbol of US-led
globalisation, at the end of July, McDonald's reported its first
quarterly earnings increase for seven quarters ...
by seven per cent, indicating
that fears about BSE may finally be on the wane. Much of McDonald ...
05 May 2000
| by JULIETTE GARSIDE
BRISBANE: Blackie McDonald Infotech (BMI) has been appointed by
global telecom company ADC...BRISBANE: Blackie McDonald Infotech (BMI) has been appointed by
global telecom company ADC s Systems Software Division. BMI, the latest
member of Australia s fourth-largest PR group, will provide ...
-Pacific region. The win is the first for
Blackie McDonald s recently opened office in Brisbane, and will be run ...
09 Apr 1999
| by SOPHIE BARKER
others including Edelman PR Worldwide, Blackie McDonald and incumbent
Turnbull Porter Novelli. The final shortlist pitted Text against Blackie
McDonald, an Australian IT specialist. Turnbull Porter ...
21 Nov 1997
| by JULIETTE GARSIDE
-Palmolive, Cisco Systems and McDonald s. Membership of Pinnacle
will give us access to 22 members in Europe...Turkish agency Pronto Public Relations and Consultancy has joined
international network Pinnacle Worldwide as one of two new members.
Pronto employs 43 staff and clients include Sun Micosystems,
Colgate-Palmolive, Cisco Systems and McDonald s. Membership of Pinnacle
will give us access to 22 ...
16 May 1997
| by DANNY ROGERS
their own
very distinct brand characters. Sachs contrasts this with McDonald s
which she refers ...
.
Whether you want a Big Mac and fries or a Filet O Fish, you still say
I m going for a McDonald s , she ...
by the
McDonald s name.
Sachs is not alone in believing that the dynamics between the product
brand ...