Editor's comment: The key to being in our Power 100: to innovate and inspire
16 May 2012 | by Noelle McElhatton
management roles, such as McDonald's chief Jill McDonald and Camelot's Dianne Thompson, as they ensure ...
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Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
to $116bn. McDonald's cemented its hold on fourth place, rising 15% to $95.2bn, while Microsoft stayed ... Google 107,857 -3% 0 4 McDonald's 95,188 17% 0 5 ...
Trading places: this week's people moves
11 May 2012 | by Daniel Farey-Jones
CHI's Patricia McDonald takes an executive planning director role at Isobar while BlackBerry parent...Advertising Rainey Kelly Campbell Roalfe/Y R has boosted its senior management team with hires including Kevin Sutherland , the technical partner at AnalogFolk , who takes on the new role of director of creative technology. ( Campaign ) Isobar UK has appointed Patricia McDonald , the head ...
Marketing spend to increase in 2012, indicates survey
11 May 2012 | by Matthew Chapman
Brands including Kia, HSBC, Iceland, Matalan, L'Oreal, Sony, Everything Everywhere, Spotify, B Q, Boots, Diageo, Sainsbury's, Premier Foods, Nokia and McDonald s took part in the survey, which gathered 333 responses. A total of 4,300 clients on FindGood's database of companies that use marketing ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012...media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ... , Pull-Ups Kimberly-Clark McDonald s Recruitment VCCP Aviva Marketing leadership ... Marketing teamwork British Gas McFlurry (McDonald s) OMD UK Project Aphrodite (Hiscox) VCCP ...
Industry view: How will the 'new iPad' change marketing?
08 Mar 2012 | by Matthew Chapman
on our new iPads sooner than later Douglas McDonald, head of mobile, TMW Essentially, Apple has ...
Non-sponsor Nike is brand most associated with Olympics
15 Feb 2012 | by Matthew Chapman
in the table, while BMW, Adidas and McDonald's came in third, fourth and fifth respectively. Separately ...
Brands eye a share of booming digital health sector
30 Jan 2012 | by Sarah Shearman
brand's sector is not necessarily an issue. 'Brands that are not perceived as healthy, like McDonald ...
Institution of Engineering and Technology calls in Harvard
08 Dec 2011 | by Sara Luker
to the body s marketing campaigns manager Helen McDonald. ...
Connecting with customers through wi-fi
11 Nov 2011 | by Jennifer Whitehead
Everyone's at it: McDonald's was the first big fast-food chain, Pret A Manger has been doing ... business strategy for many companies. For McDonald's, which became the first business of its kind ... positioning from 'burger joint' to something more upmarket. McDonald's head of IT, Mark Fabes , explains ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
