Editor's comment: The key to being in our Power 100: to innovate and inspire
16 May 2012 | by Noelle McElhatton
management roles, such as McDonald's chief Jill McDonald and Camelot's Dianne Thompson, as they ensure ...
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Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
to $116bn. McDonald's cemented its hold on fourth place, rising 15% to $95.2bn, while Microsoft stayed ... Google 107,857 -3% 0 4 McDonald's 95,188 17% 0 5 ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012...media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ... , Pull-Ups Kimberly-Clark McDonald s Recruitment VCCP Aviva Marketing leadership ... Marketing teamwork British Gas McFlurry (McDonald s) OMD UK Project Aphrodite (Hiscox) VCCP ...
Marketing's Adwatch of the Year 2011
13 Dec 2011 | by Gail Kemp
43.79 60.14 15 13 McDonalds Leo Burnett/ OMD UK 9 115 34.37 52 ...
Hall of Fame shortlists finalised and deadline extended
09 Sep 2011 | by Staff
: Leaders Mark Cridge Roisin Donnelly Richard Eyre Steve Hatch Sir John Hegarty Jill McDonald ...
Deadline approaches for BR Hall of Fame votes
02 Sep 2011 | by Staff
Voting will close in a little over a week on 12 September. We ve also added a new nomination, AKQA s Daniel Bonner, to the leaders, brands and innovators already on the shortlist , which include marketers such as Roisin Donnelly and Jill McDonald, brands including Dyson and Guinness and agencies Dare ...
Brand Republic launches Hall of Fame
23 Aug 2011 | by Staff
for those already on the shortlist, which include marketers such as Roisin Donnelly and Jill McDonald ...
Editor's comment: The power behind marketing
18 May 2011 | by Noelle McElhatton
McDonald, now chief executive of McDonald's UK, is proof that women can make that final step to the top job ...
Apple usurps Google as most valuable global brand
09 May 2011 | by Ed Owen
. McDonald's rose two places to fourth place, its brand value increasing 23% to 81bn ( 49.3bn) as it shakes ... Apple, McDonald's or AT T. The most significant rise was Marlboro cigarettes rising 18% to $67.5bn ... 100,849 4 2 McDonald's 81,016 5 -1 Microsoft 78 ...
Google and Vodafone top global and UK brand lists
21 Mar 2011 | by Ed Owen
,150 25,576 16 3 Coca-Cola 25,807 34,844 17 18 McDonalds 21 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
