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Editor's comment: The key to being in our Power 100: to innovate and inspire

management roles, such as McDonald's chief Jill McDonald and Camelot's Dianne Thompson, as they ensure ...

Unilever tops 2012 Marketing Society Awards nominations

Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012...media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ... , Pull-Ups Kimberly-Clark McDonald s Recruitment VCCP Aviva Marketing leadership ... Marketing teamwork British Gas McFlurry (McDonald s) OMD UK Project Aphrodite (Hiscox) VCCP ...

Marketing the Queen: brands face a Diamond Jubilee balancing act

much to ask of British subjects that their monarch be 'brought to you by McDonald's'. Then again ...

What do you do when the prime minister comes knocking?

discontent, he notes. "McDonald's is a very good example of a business facing an issue that threatened its ...

Virgin Atlantic hires National Express Group's Joy Doyle as international PR manager

starting her career with McDonald s in its regional PR team, Doyle moved to Lloydspharmacy before joining ...

Coca-Cola's top Olympics marketer talks youth, sustainability and lasting legacy

or smoothies. Despite plans for McDonald's to open its biggest restaurant to date at the Olympic Park, many ...

Young westerners are embracing a global outlook

patronising or condescending approach; in Israel, McDonald's had to withdrawal its McFalafel, since Israelis ...

Costa to roll out drive-thru outlets

Costa Coffee is upping the ante against its high-street rivals and the likes of McDonald

Think BR: Brand authenticity comes to the fore

-Cola, McDonald s, Singapore Airlines, VW, Apple, First Direct and The Body Shop are all authentic brands ... importantly, to be authentic a brand has to deliver what it says it s going to deliver. McDonald s might ...

Hall of Fame shortlists finalised and deadline extended

: Leaders Mark Cridge Roisin Donnelly Richard Eyre Steve Hatch Sir John Hegarty Jill McDonald ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.