Will foreign ownership of British brands affect their marketing? The Marketing Society Forum
17 May 2012
- Professor Malcolm McDonald, emeritus professor, Cranfield School of Management Weetabix bought for 1 ...
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Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
to $116bn. McDonald's cemented its hold on fourth place, rising 15% to $95.2bn, while Microsoft stayed ... Google 107,857 -3% 0 4 McDonald's 95,188 17% 0 5 ...
Editor's comment: The key to being in our Power 100: to innovate and inspire
16 May 2012 | by Noelle McElhatton
management roles, such as McDonald's chief Jill McDonald and Camelot's Dianne Thompson, as they ensure ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012...media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ... , Pull-Ups Kimberly-Clark McDonald s Recruitment VCCP Aviva Marketing leadership ... Marketing teamwork British Gas McFlurry (McDonald s) OMD UK Project Aphrodite (Hiscox) VCCP ...
Locog defends role of embattled Olympic sponsors
17 Apr 2012 | by John Reynolds
reports criticising the role of London 2012 sponsors such as McDonald's, Coca-Cola and Adidas....Over the weekend, The Observer featured a call from the Academy of Medical Royal Colleges for a ban on brands such as McDonald s and Coca-Cola sponsoring sporting events, as part of measures to combat obesity. Those brands were singled out due to their sponsorship of the Games. Meanwhile, a ...
ISBA slams doctors for 'abdicating responsibility' in obesity debate
16 Apr 2012 | by Arif Durrani
Doctors' claims that brands like McDonald's and Coca-Cola should be banned from sponsoring...their Colleges boardrooms and actually visited a McDonalds they would find that the restraints they are calling ... ." As the official restaurant provider to London 2012, McDonald's is preparing to launch a 'Mascotathon' happy meal ... . The McDonald's promotion will involve the brand giving away nine million toys with its happy meals in a big ...
Coke, Tesco, Kraft sign up to calorie reduction pledge
24 Mar 2012 | by Gemma Charles
such as McDonald's, Burger King and KFC are conspicuously missing. Without an end to junk food marketing promotions ...
What do you do when the prime minister comes knocking?
02 Feb 2012 | by David Benady
discontent, he notes. "McDonald's is a very good example of a business facing an issue that threatened its ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
