Think BR: BrandZ shows why technology matters
23 May 2012 | by Nick Cooper
control of its brand experience especially through the use of digital media, beaming its fashion show live ...
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Danone ramps up marketing for Evian and Volvic brands
23 May 2012 | by Loulla-Mae Eleftheriou-Smith
of Evian's plans to increase its online presence. The site will be pushed to consumers through social media ...
Old El Paso readies Jubilee-themed campaign
22 May 2012 | by Maisie McCabe
this in the fabric of the plan. We re using media to position Old El Paso at the centre of the celebrations, both ...
Samsung Olympic spot invites people to 'take part'
22 May 2012 | by Matthew Chapman
on Thursday, before being screened on video-on-demand and in cinemas nationwide from mid-June. Media buying ...
Government readies £120m media buying review in marketing shake-up
22 May 2012 | by Maisie McCabe
The Government is preparing to review its media buying business, currently handled by WPP's M4C...The media review will form part of the coalition's new approach to communications, which ... Group created the bespoke M4C in February 2010 to handle what was then 250m of centralised media spend ... the Government Procurement Service and in a statement it said it plans to review its central media buying ...
Future plans new launch as iPad sales hit £3m
22 May 2012 | by John Reynolds
IPC Media. The disposal comes as the group reports a pre-tax loss of 700,000, compared to pre ... had "tapped into the zeitgeist". Wood also spoke to Media Week about Future's digital credentials ...
Media360: Spotify preaches the gospel of music
22 May 2012 | by Daniel Farey-Jones
Media360 delegates who thought they were in for just another presentation from Spotify got a
Ocean Outdoor partners with TalkSport for summer sport bulletins
22 May 2012 | by Maisie McCabe
TalkSport, the UTV-owned national station, and outdoor media owner Ocean Outdoor have signed a deal...Motion on the A13 and the Liverpool Media Wall, from Friday (25 May). Throughout the summer, TalkSport ... , the free Sport print magazine and digital out of home. Other outdoor media owners already display news ... Malton, marketing director at Ocean Outdoor, said: "Media convergence, technology convergence it s all ...
Cadbury Wispa launches £3.5m ad campaign
22 May 2012 | by Sara Kimberley
media, outdoor and will launch in cinemas from Friday. The ad will promote Wispa's bitesize addition ... Furness and copywriter, Miles Carter. The production company was 2AM Films. PHD handled the media planning ...
Green Party's mayoral press officer Joe Williams joins Sustrans
22 May 2012 | by Hannah Crown
As policy and media adviser for Sustrans, Joe Williams will lobby MPs on issues such as the introduction of a nationwide 20mph limit in residential zones. This has already been enforced at a local level by councils in Islington, Portsmouth and Liverpool. Williams, who provided the entirety of the Green Party ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
