MEDIA BRIEFS: Total Media launches direct response media agency
03 Apr 2003
Total Media is launching a direct response media agency called Total Media Direct. Lucas Brown
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LONDON - Postgoldforcash.com has appointed John Ayling & Associates to handle offline media...-fareast-language:#0400; mso-bidi-language:#0400;} The appointment of the company's first media agency from ... . Annual media budgets are expected to be in excess of 6m as the business takes advantage of an expanding ...
Total Media is launching a direct response media agency called Total Media Direct. Lucas Brown
LONDON - Direct sell bookclub BCA has appointed digital media agency TBG to handle its online media...The aim of the advertising is to increase membership for two of BCA's book clubs: bol.com and World Books. TBG says it will promote bol.com via search engines and shopping portals, using pay-per-click software. The digital marketing agency also plans to improve recruitment methods through an email ...
LONDON – OMD has won Best Media Agency at the IPA's Best of the Best Awards, based on consistently...of Health and Sony Ericsson helped it to take the top prize among the large creative agencies. Best Creative Agency in the Small category was won by Wieden & Kennedy London for its work on Honda UK and Nike ... /Integrated Agency for Volkswagen Group, TV Licensing Campaign, Eurostar, Masterfoods, Persil and Royal Mail. Glue ...
At the start of the decade, the prospect of Mediaedge:cia winning anything, let alone Media Agency of the Year, was hard to imagine. A difficult merger between CIA UK and The Media Edge, followed by some ... media agency. However, since the arrival of Tom George as the managing director in 2004, the agency ...
businesses reduce their carbon emissions, is holding a statutory review of its agency roster....and print services. All six lots will be awarded to a single agency or consortium. Media buying ... , and is looking to appoint a maximum of eight agencies to the roster, which will include a lead agency to head up the account. The roster of agencies will be responsible for providing all of The Carbon Trust's marketing ...
LONDON - Equi=Media, the digital and direct media agency, has launched a second agency, EM2 Digital...Burgess, managing director of Equi=Media, said: "Our digital experience has demonstrated that being able ... investment." EM2 Digital will work independently from, but draw on the expertise of, Equi=Media, which has key financial clients such as Halifax and Esure. The new agency's head is Gavin Sinden, who joins ...
LONDON - Aegis Group has acquired Canadian media agency Genesis Media for an undisclosed sum....The business, which is one of Canada s largest independent media agencies, offers CRM, digital ... of Genesis Media , which has reported gross assets of around US$16.2m, would aid its expansion in Canada ... and Vancouver. Last week, Aegis Group bought French sales promotion and direct marketing agency Implicom ...
LONDON - Media agency Trinity Communications has appointed James Boardman as its planning manager....Boardman, who has four years experience as a media planner and expertise in direct marketing ... in exploiting data for the benefit of clients. Boardman s most recent role was at Initiative Media, where he was an account manager and media planner. During his time there, he worked for clients including Burger King ...
LONDON - Direct response media agency Equi=Media has hired Marc Pearson as group account director...Brann, Manning Gottlieb Media and Tri-Direct. His 10 years of on- and offline media planning experience is the reason Equi=Media's managing director Andrew Burgess wanted him. "Marc was the perfect candidate -- his wealth of media planning expertise is invaluable and makes him the ideal addition to our ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.