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Regional shopping centre Lakeside Thurrock has handed its £1.3m media planning and buying account...The business, which was previously handled by regional agency Ekay, was awarded without a pitch. The agency appointment follows an announcement by Lakeside's owner, Liberty, that retailer failures were having a marked negative impact on its business. Lakeside, which opened in 1990, was the first regional ...
Science and technology channel the Einstein Channel is to appoint a creative and media agency ahead...Science and technology channel the Einstein Channel is to appoint a creative and media agency ... of agencies, said pitches would take place toward the end of this year. The channel recently appointed ... airtime on the channel. Airtime sales are being organised by New Media World Sales, a joint venture ...
Ofcom, the communications regulator, is seeking a media agency to handle its planning and buying
The industry's business model is about to implode, and the agencies have only themselves to blame...., squeezed by the recession, media agencies have had their fair share of these problems. However, a recent ... . To understand why, we need to turn back the clock. When the great schism between media and creative agencies occurred 20 years ago, the key sales proposition of the newly created media agencies was value ...
Capital Radio is to launch a brand campaign next month, following criticism from agencies that its...In the final quarter of 2006, Capital had a weekly reach of 1.46m, up 2000 on the previous quarter, and a share of 4.7%, according to Rajar. GCap claims the figures show that the station is stabilising after a period of substantial decline, but agencies seem unconvinced, pointing to the fact that in terms ...
think about agencies and set a new media agenda....agency has turned this thinking on its head. In 2002 Naked has been the enfant terrible of the media world and the planning agency of choice of some highly desirable clients. Its watchword is media ... in a difficult year for media agencies is what makes it Marketing's Media Agency of the Year. Its tally ...
The many media services offered by MindShare came together in 2003, delivering strong results...A handful of agencies had valid claims to be judged Marketing's Media Agency of the Year ... led to the agency finally delivering on its much-vaunted House of Media proposition. MindShare ... 's profile was raised in both the UK media industry and the agency's international network. High levels ...
for Vodafone's TBA gigs to Sony Bravia's blog - make the agency a worthy victor of Marketing's Media Agency ... this year, winning 31, and is the fastest-growing UK media agency, according to Recma. It picked up a ... it was a very close contender for Marketing's Media Agency of the Year. It also garnered the most votes ...
's overall performance gave it the edge to become Marketing's Media Agency of the Year. Conflicts ... For the media world, 2004 had a slow start before roaring into life with the award of the year ... totalling £194m, including £21m of direct work, demonstrate that the agency has been no slouch in picking up ...
Agency Republic's approach to online marketing has been to integrate ideas across all media in a...As befits the interactive medium, Marketing's New Media Agency of 2002 is an inherently dynamic ... Jones Mason. It is not a pure new media agency. Its philosophy is that interactive marketing should ... media-neutral approach and mature into a genuinely sector-neutral agency. ZENTROPY PARTNERS ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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