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LONDON - Whichmedia, a new media-planning and buying agency, has been launched in Manchester...setting up Whichmedia, Alexander was head of business-to-business at Purely Media, a division of Mediaedge:cia Manchester. Prior to that, she was media manager for business-to-business media at Carat Business. Steve ...
LONDON - Aegis Group has acquired Canadian media agency Genesis Media for an undisclosed sum....The business, which is one of Canada s largest independent media agencies, offers CRM, digital ... of Genesis Media , which has reported gross assets of around US$16.2m, would aid its expansion in Canada ... and Vancouver. Last week, Aegis Group bought French sales promotion and direct marketing agency Implicom ...
LONDON - Media agency Trinity Communications has appointed James Boardman as its planning manager....Boardman, who has four years experience as a media planner and expertise in direct marketing ... in exploiting data for the benefit of clients. Boardman s most recent role was at Initiative Media, where he was an account manager and media planner. During his time there, he worked for clients including Burger King ...
LONDON - Ray Kelly, the former chairman and chief executive of Aegis-owned media buying agency..., and led the agency to become the largest media-buying operation in Europe, overtaking rival Zenith. Kelly, who has worked in the industry for 35 years, will help Just Media with its expansion plans ... in February following a reorganisation that saw Carat merge its Northern and Southern European media ...
LONDON - Direct response media agency Mike Colling & Company has appointed John Willacy, founder...Willacy's responsibilities will include handling the accounts for Which? and Early Learning Centre, as well as having input into MC C's general client strategy, new business development and CRM. He joins MC C from media corporation BCA Bertelsmann, where he worked on communications planning and new ...
LONDON - Media Business , Haymarket's magazine for media sales and media agency professionals, has...had also been introduced. "This will give planners and buyers an at-a-glance low-down on niche media sectors, such as sports channels, washroom advertising or teen titles," she said. Media Business ... as Campaign Media Business . "Our new format will ensure that Media Business stands out in a crowded ...
equity firm in a deal that values the digital media agency in excess of £45m....ECI will take a 60% stake in the company, with the remaining shareholding being held by the existing management through significant reinvestment. The agency, which will retain its independence ... media expenditure across display advertising, search marketing, and affiliate management. Its ...
LONDON - Matt Andrews, joint managing director of media agency Vizeum, has left the agency after...Grant Millar, Vizeum's joint managing director, confirmed that Andrews was leaving the agency ... managing director. It's been brilliant working with him but he leaves the agency in the best possible ... leaving the agency next month to join online ad network TradeDoubler. Vizeum has also hired Patrick ...
LONDON - Alex Marks, formerly of digital media agency i-level, has joined MSN as head of trade...has more than 10 years' agency and client-side experience, most recently as marketing director at i ...
Havas media agency Arena Media has transferred its outdoor planning and buying account to Aegis...of Arena Media to Posterscope aligns it with sister Havas media agency MPG, which already works with Posterscope. Posterscope also handles the Omnicom media agencies and jointly owns Meridian Outdoor with Publicis Groupe's ZenithOptimedia. Kinetic works on the outdoor media accounts for WPP agencies MediaCom ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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