McDonald's 'weather' by Leo Burnett
07 Jul 2010
. Media was bought by OMD and planned by Andrew Lloyd. Jill McDonald, McDonald s chief marketing officer ...
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McDonald's '1955' by DDB Oslo
27 Apr 2011
day, April 15, 1955, with the help of Facebook. The agency then located Lester Stein, Jr., who worked for founder Ray Kroc in 1955. From there, the agency tracked down two of the chain s first regulars: Debra ...
Dominos 'Foursquare promotion' by Vexed
27 May 2010
free side dish when spending over 10. The deal was arranged by Domino's digital agency Vexed. ...
McDonald's 'festive menu 2011' by Leo Burnett
29 Nov 2011
The ad was written and art directed by Ed Morris and Andy Drugan. It was directed by Andy McLeod through Rattling Stick. The TV ad is also supported by outdoor and press. The editor was Jonnie Scarlett at The Quarry. Post-production was by MPC and audio post-production was by Wave. Media was handled by OMD UK. ...
Sponsorship Agency League Table 2009
07 Oct 2009 | by Ed Kemp
The discipline is back on the rise after taking some tough hits from the media in the recession...Sponsorship has become distinctly unfashionable; today, most brands, rights-holders and agencies would rather ... executive at sponsorship agency Synergy. 'Now rights-holders are thinking more like marketers ... stars now endorsing anything from Kellogg to greener energy. The media company's support at elite ...
Digital Agency League Table 2009
22 Oct 2009 | by Becky Charles
While other disciplines struggle in the tough economy, digital agencies are reaping the rewards....2% to 23.5%. In this context, it should come as no surprise that several agencies, including AKQA, eCircle and Red Bee Media, have all reported significant growth, of 41%, 46% and 58% respectively. However ... . The downturn has also led marketers to reassess their agency arrangements, many shifting digital work ...
Agencies line up for Baxters ad account
09 Jul 2009 | by Matt Williams
LONDON - Baxters, the food manufacturer, is looking for an agency to handle its advertising account....The company, which currently works with the Edinburgh-based The Union, has approached a selection of English and Scottish agencies with a view to holding a pitch. The review is expected to incorporate ... . MediaCom Scotland, which handles media planning and buying for the brand, is unaffected by the review ...
Marketing's Design Agency League Table 2009
01 Jul 2009 | by Scott Billings
Design agencies are being called on to demonstrate their adaptability as the tough economy...marketing budgets and put projects on hold, agency margins are squeezed. There is no denying it has been a tough year so far, but the picture for design agencies appears to be mixed: some agency heads ... consultancy Honey, design agencies need more business acumen to remain profitable and successful. 'It's about ...
Media Week launches industry projects and initiatives
16 Jun 2011 | by Staff
During the next two months, Media Week is set to launch a number of industry-based projects...world I would " Agency of the Month The idea is to find the best performing media agency each ... . Agency Abodes Media Week s editorial team will come into an agency s headquarters to produce a three ... . Reputation Surveys Media owner and agency reputation surveys conducted by an independent research company ...
Media Week Awards revamped for 2011
13 May 2011 | by Jeremy King
This year the Media Week Awards have been revamped to recognise the ever-changing media landscape...is just one part of what media owners, agencies and clients do. As a result we have revamped our awards ... . To address this the changes include: New definitions for media owners and agencies to enable the event ... the talent in agency, owner and entrepreneur roles. A new category, Media Creativity, has been ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
