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Rubicon 'love the exotic' by The Minimart

According to the agency, the two films use dance and music as a "metaphor for the multisensory experience of the drinks". They were written and art directed by Barry Hayman and Dave Eakins. ...

Bulmers 'experimenters wanted' by St Luke's

Bulmers has unveiled a new marketing campaign to celebrate the launch of its Bulmers No17 brand, a cider that contains crushed red berries. The campaign targets UK consumers through experiential, ?digital, print, outdoor and social media. TV work, which was created ?by St Luke s, stars the musician ...

Westland 'Peckish' by TBWA\Manchester

The agency claims the ad for Peckish, which is part of Westland, marks the first time a bird food brand has ever advertised on mainstream TV. Created in association with the award-winning visual effects company Jellyfish, a flock of birds queue for dinner. It will air on channels including ITV ...

Malibu 'E! idents' by Audacity

The idents show a group of friends going about their normal lives, which are interrupted by "celebrity moments". The idents launched at 9pm on 25 August and will run for four months. They will be supported by E! online activity and a social media campaign. ...

Waitrose 'everyone's recipe for a great Christmas' by MCBD

The ads are part of Waitrose s integrated the recipe for great food campaign starring Smith and Heston Blumenthal. In a series of mockumentary style ads, by MCBD, the chefs create various parts of a traditional Christmas meal. The media plan mirrors a typical Christmas meal preparation plan. The TV ads ...

Weetabix 'dancer' by BBH

sponsorship spots, social media, YouTube and an online campaign on Disney and Stardoll. The ad was created ...

Cravendale 'cats with thumbs' by Wieden + Kennedy

by digital communications agency Outside Line, allows fans to interact with the adventures of Bertrum. ...

Relentless 'powers of three' by Erasmus

LONDON - Erasmus, the brand creation agency, has produced a 30-minute surfing documentary for Coca

Bombardier 'bang on!' by Karmarama

activity is complemented by social media content on YouTube, Facebook and Twitter, and in-pub and in-store activation. Media was planned and bought by ZenithOptimedia. ...

Hovis 'farmers' race' by Dare

was Blink. The 3.5m marketing campaign also includes outdoor, social media, digital advertising, in ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.