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Wrigley's is reviewing its £12.7 million media planning and buying across Europe....relationship with our media buying and planning agency, MediaCom. Over the past four years, MediaCom has ... review comes four months after Wrigley's reviewed its £85 million media planning and buying in the US ... roster agencies. Wrigley's is currently conducting an audit of MediaCom, which has held its UK media ...
planning and buying....Mediahead, formerly CDP Media, will manage planning and buying for Longines' continuing "Elegance is an attitude" campaign. Creative is developed in-house. The agency's capture of the Longines business solidifies its hold on Swatch business. It also works on the Swatch, Omega and Rado brands. Mediahead ...
LONDON - WFCA Integrated has set up a media planning and buying department on the back of its...design, branding and packaging, into a full-service offering encompassing creative and media. Michael ... fully integrated service, and the addition of the media department broadens our service offering. We have had a great year, having also introduced a new media department, which has already won an award ...
Yahoo! is to review its global media planning and buying account, currently held by Mindshare...The review will include the incumbents, but will also be opened up to competitor agencies, with a shortlist understood to be in the offing. Carat handles the account in the UK, where Yahoo!'s media spend ... , in the social media space, from competitors such as Facebook. At the end of last month, Yahoo!'s second ...
the podium at last week's European Media Leaders Summit and declared that "buying is the new black"....to their supremacy, Fallon and BBH have adopted media planning, or "channels", in their client offer. As media ... The thrust of the Publicis Groupe Media chairman's catwalk analogy was that, in a future of media convergence, skilled media planner/buyers will rise to the top of the advisory tree. The rise of the uber ...
Heineken is reviewing its global media planning and buying account.
Littlewoods is reviewing the £4 million media planning and buying account for its catalogues...used Zed Media for planning and buying. Littlewoods also disposed of its Index stores last year ... of at least five agencies. The pitch is being handled by its procurement department. Media planning ... The catalogue retailer has used Universal McCann Manchester, Zed Media and MediaCom North across ...
Expedia, the online travel company, has appointed PHD to handle its 10 million UK media planning...The business was previously handled by Media Planning Group. The company has spent 4 million ... after a pitch process handled by the AAR. Online media buying will remain with MPG, through its Media ... into new marketing territories. Expedia has every right to expect the same creativity in its media planning ...
Porsche is reviewing its media planning and buying. The business is currently held by Radar Media.
LONDON - Air France is reviewing its international media planning and buying account, worth...KLM to create the world's largest airline by revenue. MPG also handles media planning and buying ... The airline currently uses Media Planning Group in most markets, including the UK, France ... to have been contacted by Emirates about a review of its global media business. MediaCom handles ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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