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Google 'good to know' M&C Saatchi

Brittles and art directed by Will Bates. Media planning and buying was handled by OMD and Essence ...

The Indy celebrates 25 years with commemorative edition

on worldwide editorial rights 11 June 2009 - Media Week reports that Lebedev is set to buy ... "regular, specialised coverage of health, education, the media or the workplace". What is undisputed ... around the general election to encourage the public to vote without regard for the leanings of media ...

Comparethemarket in meerkat toys giveaway

handled the media planning and buying for the campaign, while The Mill developed the Meerkovo site and LBi ... As part of the Simples Rewards scheme, customers who buy car, van, home or pet insurance from ... ." Currently it only has plans to limit Simples Rewards to insurance purchases but Vile said depending ...

Jazz FM brings ad sales in-house

of sales in November 2009, and there are plans to expand the operation in due course. The Local Radio Company (TLRC) re-launched Jazz FM as a digital-only station under licence from Guardian Media Group on 6 October 2008. Chief executive Richard Wheatly led a management buy out in April 2009. The national ad ...

30 under 30: the winners - Part Two

From social media superstars to data and technology powerhouses: Harriet Dennys presents winners 16...innovations. 23) Hamid Qureshi, 28 Digital planning/buying manager, Zed Media Qureshi is rated extremely highly at Zenith: his boss Kevin Longhurst, buying director at Zed Media, describes him ... own media events company, planning corporate jollies and awards ceremonies and helping agencies put ...

30 under 30: the winners - Part One

15 winners of Media Week's 30 under 30 list 2010...Connaughton, 29 Associate buying director, OMD Behind every great media idea there is a person who makes the idea happen - and that person is Connaughton, who controls the media buying for Vodafone, PepsiCo ... to deliver cross-media solutions. Head of buying Neil Johnston says: "As media trading evolves, Carl ...

NMA names 2010's Top 10 most effective newspaper ads

and Kantar Media. Using the new research model, the strongest performing newspaper ad in the first quarter of 2010 was for Ovarium Cancer Action, created by ad agency RKCY/Y R, with media planning and buying ... time round [Q2] to see us in the Top 10." Ads created by JWT for Kit Kat (media handled by Mindshare ...

Economist continues iconic poster work

of its editorial." The campaign was created by Abbott Mead Vickers BBDO, with media planning and buying ... the new poster ads do just this." The posters are the first element of a broader communications plan ...

The rise and fall of The Independent

aftermath, had not endeared the public to the idea of the omnipotent media mogul. The stage was set for a ... fragmenting media landscape were compounded by one man in particular. For much of the nineties, Murdoch's News ... The Independent, and accept stakes from agenda-driven media owners, David Montgomery (Mirror Group) and Tony O ...

John Lewis lures shoppers with miniature home campaign

this autumn. Media planning and buying was carried out by MGOMD. ... -fareast-language:#0400; mso-bidi-language:#0400;} Following its early success, the retailer now plans ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.