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City & Corporate: Companies make a virtue of doom

changed. Now companies seek to outdo each other with bad news. Thus Yell was followed by Virgin Media, which said 2,000 jobs would go, and BT planned to shed 10,000 jobs by next April. Its shares went up too ... virtue of other cash conservation measures such as suspending share buy backs and stalling on capital ...

City & Corporate: Adventis launches comms push ahead of flotation

planned listing on the AIM....and financial services industry. Phillpot told PRWeek the company would buy or form joint ventures ... cent in the first year of trading after acquisition by structuring buys as an earn-out deal with a ... wholly owned subsidiaries are Property Marketing Company and Premium Media. Adventis has 43 staff ...

GLOBAL RANKINGS 2001: GLOBAL OVERVIEW - Global challenge. Everyone wants to go global - or do they? The road to using just one PR agency across the world is proving rockier than many first thought. Claire Murphy reports

IBM's plans to consolidate its 60m global PR business from an unwieldy 50 agencies to a more ... global agency for strategic PR planning, still works with a variety of local agencies ... of differences of procedure, pace and tone. Communications disciplines such as direct marketing and media ...

FOCUS: YOUTH MARKETING - It’s time to look for a new channel/The death knell is beginning to toll across Europe for TV advertising aimed at kids, and PR people are coming up with more innovative methods of marketing to the under-12s. Lexie Goddard

PHENOMENON If you re wondering what you ll be desperately queuing to buy this Christmas Eve ... specialist, works for Nintendo and a team there has the task of managing the inevitable media onslaught ... was aimed at the adult media, starting with a feature in the August issue of the Face, which appeared on 1 ...

Havas buys Lopex but keeps brands separate

by UK media group Lopex, in which Havas bought a majority stake this week....of Lopex shares, including Incepta s 26.6 per cent stake, and plans to buy the remainder in the next ... Havas Advertising will keep its Biss Lancaster brand separate from Grayling, the PR brand owned by UK media group Lopex, in which Havas bought a majority stake this week. The agencies ...

COMMENT PLATFORM: Measuring the precise value of public relations - PR practitioners should concentrate on measuring audience reach of target audiences, not column inches , says Claire Spencer

via companies such as Mediatel. A more cost-effective route is to go to a media buying ... . In terms of media-led campaigns, we should be measuring the overall audience reach and frequency levels ... demographics, we should be looking at how effective our media campaign was in delivering overall reach ...

MEDIA PROFILE: He’s on another Planet with you. Charlie Parsons, managing director Planet 24

of cash and the ability to plan. Planet 24 s career has been so entwined with The Big Breakfast ... . But Big Breakfast development is just a part of Parsons plans. We ve just set up a new joint ... ve been able to set all this up without borrowing any money. We get offers from the City to buy ...

CAMPAIGNS: Lexis gives G&T a fresh sparkle - Integrated Marketing

approached BOC Gases to develop a juniper scent and planned a media and trade event with TMD Carat, which ... agency Leo Burnett and buying agency TMD Carat, retained PR agency Lexis came up with the idea of a ... commercial and generate media coverage. To reinforce the importance of juniper as an ingredient in gin ...

FOCUS: DESIGN AND PRINT - Catching the eye of the market/Designers and PR people have had to overcome their natural suspicion of each other to adopt the ad agency ethos and develop an integrated approach to design and copy. Wendy Smith reports

of our culture, he says. College Design account people work in the same open-plan office as the PR ... is happy with. You can t go out and buy two bags of design. Forsyth also maintains ... and leaps into multimedia? New media opens up a host of new design dimensions, including sound, moving ...

by global advertising giant McCann-Erickson as part of a spending strategy to buy up specialist firms

is to buy the absolute best agencies in each area. Healthcare, consumer, public affairs, strategic consultants, hi-tech and publicity - no sector will escape Weber s scrutiny. The buying frenzy began ... , we want to build on that. The plan is to grow both Ludgate and Weber side by side through a ...

 

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