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structure and use of social media...executive Stuart Gulliver announced a $3.5bn ( 2.2bn) cost-cutting drive, including plans to axe retail ... scratch their heads a little. When faced with nothing to buy, consumers sometimes don't know how ... is falling in'. Social-media issues Clark claims HSBC has a responsibility to engage in potentially ...
, the managing director, sales, at JCDecaux, tends to agree. If you are buying online media, you don't buy a ... that few can remember with any accuracy when its debut was originally planned. Its launch was certainly ... it will be. All sorts of interesting things might actually follow. During her recent Media 360 presentation ...
company's servers crashed. David Wilding, the head of planning at its media agency PHD, says they learnt a ... background noise. After adding the ability to download tracks in 2007 and buy tickets in 2009, Shazam has ... if people were 'Shazaming' an ad in every break," he says. Pepsi's media agency is similarly cautious ...
' items they have no plans to actually buy, the act of sharing is becoming an important social signifier ... plate of food placed before him, before frantically uploading them to multiple social-media platforms. He took so long photographing each course, I wondered whether he planned to actually eat anything ...
"The media agency is the USB stick of an advertiser's business"; media agencies "help share...on their media agency as a crutch in a data-driven world. Forget competitive media planning and buying ... .com at this year's annual Media 360 conference for clients, agencies and media owners. The one word that held ... by the media agency. "This e-mail could have come from any client," he explained. So far, so normal ...
's sales, with Vizeum handling media planning and buying. Pernod Ricard's decentralised structure - "We ...
. Consumer interrogation through social media revealed the real motivations behind buying such a vehicle ... to the agency. Roger Gagnon, Vice-president, insight and planning Gagnon joined Critical Mass ... and planning team and works across CM's biggest accounts, specialising in financial services, loyalty schemes ...
was appointed by the Eden Project to handle media planning and buying. It has booked the ad onto digital TV ...
As marketing director of Virgin Media, Nigel Gilbert has one of the biggest budgets in the UK...his controlling interest suggests that he many plans up his sleeve. Facebook is a fascinating organisation with a great deal more potential. Marketing: Virgin Media is present on Facebook... I d ... are very supportive of Facebook. Our TiVo (Virgin Media s connected TV service) platform allows us to link ...
, irreplaceable role in the advertising ecosystem. Progressive media agencies are integrating their broadcast-buying ... planning and buying. ... that matters is the release date. After release, demand will surface across all devices - and media owners ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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