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Corporate hospitality: Now ... that's entertainment

cannot buy. Among the events it uses to entertain media are the Teenage Cancer Trust shows at the Royal ... increased massively in the past five years, and this is reflected in both the buying and the receipt ... at sports or music events, we will try to do something to add value and stand out.' Similarly, media brand ...

Campaign: Public sector - ONS celebrates 50 years of lifestyle information

of the importance of the survey. STRATEGY AND PLAN The EFS was introduced in 1957 to chart the changes in consumption following the end of rationing in 1954. The ONS team aimed to attract media interest by highlighting the differences in the types of goods households were buying in 1957 and 2007. In 1957, a third ...

News Analysis: Business faces UK trust challenge

markets view business, government, the media, and NGOs. One of the survey's findings was that, despite ... with stakeholders in Britain. The question is: what do they plan to do about it? Many of the companies ... media. 'The scope and reach of the news media in the UK is far greater than almost anywhere else ...

CAMPAIGNS: Balloon falls but QinetiQ's profile rises - Brand Awareness

is two-thirds owned by the Government and one-third by US buy-out house Carlyle. Objectives To use ... and Plan The programme kicked off in November 2001 with a photocall in London's Leicester Square ... the name into media coverage. It was decided early on to create a 'hands-on' atmosphere by allowing ...

Event Management: Going live

will walk away with a new understanding of an organisation, product or issue and, in the case of media ... satellite symposiums at established UK and international health forums, to media roundtables, where ... experts featuring Dr Roger Boyle, the Department of Health's 'heart czar', who unveiled plans ...

PRWEEK AWARDS: Specialist & Technique - Public Affairs

Financial to keep the issue alive in the media and pressurise the Government to back down and recognise ... implications for the City's future support for the Government's PFI/PPP. Further media interest was secured ... by the Government, buying the regulated assets for £500m. After selling all the assets, the Government said ...

PUBLIC RELATIONS AWARDS 2000: Gold - The Burson-Marsteller Award In-house Department of the Year.

decision to become the first retailer to remove GM ingredients from own-brand food and the resulting media ... strategy and action plan that would help build a brand that consumers trust, and develop sound working ... , buying and technical teams to respond to consumer demand for safe, natural food. PR also serves as a ...

CAMPAIGNS: Sponsorship - Beck’s puts its faith in the future of art

already interested in the arts, as well as a more mainstream audience. Strategy and Plan ... sponsorship and bought art for John Lennon - and the media. Initial communication with the media to announce ... May 2000, and the artists themselves. Interviews with the artists took place across all media ...

CAMPAIGNS: Whitbread sheds a bookish image - Sponsorship

, however, the awards faced media criticism and were fighting for media interest against more than 300 ... , set about rejuvenating the sponsorship. Objectives To win more positive media coverage ... hospitality opportunities presented by the awards. Tactics Karen Earl planned to inject ...

FOCUS: CONFERENCES AND EXHIBITIONS - Confex presents exhibits A to Z/Talk of recession has failed to dampen the conference and exhibition industry . If anything, competition among exhibitors is hotting up to a greater degree than ever before

. It is not just attitudes towards the purpose of exhibitions which are changing. The planning process itself ... in the conference buying market, published last December, indicates that the meetings industry as a whole ... media coverage of this event to generate further interest in Wales as a business travel destination ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.