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media planning and buying account after a final shoot-out against market intelligence agency EI.-...will work with Ernst Young on its global communications planning, as well as providing full media buying for global media properties, such as CNN, airport outdoor media and Eurosport. Although the appointment ... International's global media planning team, their experience and capabilities. "The new media landscape ...
Paddy Power, the bookmaker, has consolidated its media planning and buying into the Omnicom-owned M...M2M was the incumbent on offline media planning and buying. It was awarded the consolidated ... . The consolidation process was led by Tom Wyse, the head of media at Paddy Power. Search and affiliate marketing will remain in-house. As part of the appointment, Paddy Power plans to work with Omnicom Media Group ...
The tyre giant Goodyear Dunlop is reviewing its estimated £30 million pan-European media planning...The incumbent on the UK account is UM London, while MPG Media Contacts looks after the client in France, Italy and Spain. WPP is believed to handle the German account. It is understood that the process is being overseen client-side by Hugues Despres, the brand director EMEA at Goodyear, and led out ...
media planning and buying account....Beauty has not had a UK planning and buying agency before. All creative will initially be made in ... confirmed Tria Beauty will spend around 1m on media over the next year. The first work planned and bought ... campaign that will use targeted print advertorials and advertising, digital display and cross-media ...
planning and buying account, estimated to be worth a seven-figure sum....City Index claims to have ambitious growth plans for 2012 and has charged the agency with helping expand its customer base in its key markets. It is understood that Total Media has been the incumbent ... , business director of Arena Media, said: "City Index is an exciting new client with big ambitions to grow ...
Mindshare is believed to have retained the US portion of Unilever's £3bn global media-buying...The FMCG giant behind Lynx and Dove has made a decision not to review its $1.4bn ( 892m) buying account in the US, according to AdAge . The global review of media planning and buying was called in December by Luis Di Como, senior vice-president of global media at Unilever. Mindshare currently holds ...
retailing, include financial services, funeral care and travel agents. The Co-Op's media planning and buying account is handled by Rocket. In January last year, the Co-op appointed the former MasterCard ...
million media planning and buying account....Maxus is the incumbent on the offline media planning and buying business, while a roster of digital agencies including Harvest look after online planning and buying. It is understood ... media business into one agency. Experian has drawn up a shortlist to pitch for the business and Maxus ...
Arcadia, the retail group owned by Sir Philip Green, is reviewing its £4 million media planning...The parent group of BHS, Topshop and Topman is understood to have approached media agencies ahead of a pitch through the consultant Rania Robinson. Carat was appointed to the BHS media account in January 2010 without a pitch after the merger of BHS into Arcadia the previous year. It was the media ...
The Government is preparing to review its media buying business, currently handled by WPP's M4C...the Government Procurement Service and in a statement it said it plans to review its central media buying ... The media review will form part of the coalition's new approach to communications, which ... Group created the bespoke M4C in February 2010 to handle what was then 250m of centralised media spend ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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