Hotline: Heineken reviewing media planning and buying account
02 Dec 2011
Heineken is reviewing its global media planning and buying account.
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The property management company Land Securities is reviewing its £2 million media planning
Heineken is reviewing its global media planning and buying account.
Full service mobile agency Fetch Media has acquired London-based mobile planning and buying...The acquisition will see Lucidity Mobile taken under the Fetch Media brand as a result of the Fetch Media taking full control of the company. Fetch Media will inherit Lucidity s clients, which ... Phillipson, will not join Fetch Media, but will instead focus on their other ventures, the mobile technology ...
ESPN has consolidated its media planning and buying into Arena Media. The agency, which previously
Dreams, the bed retailer, has called a review of its £32 million media planning and buying account....-service agency Robson Brown is the incumbent on both creative and traditional media planning and buying for Dreams, while Brilliant Media handles digital media. The retailer has talked to a number of media agencies about the business. It plans a separate media pitch process ahead of a planned appointment ...
Cineworld, the multiplex cinema chain, is reviewing its £3 million media planning and buying.... Cineworld currently spends an estimated 1 million on media, but is set to raise this to take account ... media budget in press, supported by outdoor and online. However, Cineworld faces stiff competition ... . Cineworld owns a significant stake in Digital Cinema Media, the cinema advertising sales house. Its revenue ...
Yahoo! is to review its global media planning and buying account, currently held by Mindshare...The review will include the incumbents, but will also be opened up to competitor agencies, with a shortlist understood to be in the offing. Carat handles the account in the UK, where Yahoo!'s media spend ... , in the social media space, from competitors such as Facebook. At the end of last month, Yahoo!'s second ...
LONDON - Gap, the US clothing retailer, is reviewing its estimated $300 million global media...and the retailer may look at appointing a single network globally. Gap's registered media spend has been as high ... are thought to be unaffected by the media review. Last September, Gap moved its US creative account out ...
LONDON - South African banking group Investec has appointed independent regional media agency..., but the greater part of the account's value is in search, according to Brilliant Media. Paul Cooper, interactive ... . Brilliant Media, whose clients include supermarket Asda, furniture stores DFS and Dreams, DVLA and holiday website Net Flights, is a privately owned media agency with offices in Leeds, Manchester and Birmingham. ...
to handle its media planning and buying.
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