01 Jun 2012
| by Nick Batten
Carat has promoted Adrian English to the role of head of media investment as part of a series...of emerging media and outstanding media planning and buying.
Tracy De Groose, managing director for Carat ...
, radio, print and digital activation. He will direct Carat's investment across all media buying, lead media owner innovation and partnerships, and is charged with integrating Carat s media planning product ...
31 May 2012
| by Arif Durrani
One thing you have to say about the lofty commercial media man Neil Jones, he doesn't shy away from...the next 18 months.
The refreshingly transparent plans include increasing print cover prices, developing ...
is to create "vertical content" of interests that can be aggregated and enhanced with social media and e ...
, allowing local advertisers to seamlessly buy both print and digital services. The service is credited ...
30 May 2012
| by Maisie McCabe
media planning and buying account....Beauty has not had a UK planning and buying agency before.
All creative will initially be made in ...
confirmed Tria Beauty will spend around 1m on media over the next year. The first work planned and bought ...
campaign that will use targeted print advertorials and advertising, digital display and cross-media ...
29 May 2012
| by Arif Durrani
The roles of traditional planning and buying agencies in the 21st century are being increasingly...Parker, a long-time attendee of Media360 noted one of the key issues on the first day involved ...
worrying because data explosion has happened and is happening every day."
Opening this year s Media360 ...
relationships with our key media owners, and also we do the same with client service.
"We [at MediaVest] use ...
28 May 2012
| by Nick Batten
to handle their online media planning and buying....-time consumer data."
Total Media also recently won the media planning and buying account for the publisher ...
Total Media will be responsible for managing digital display advertising across consumer sites and social media networks, as well as implementing video seeding campaigns for the publishing houses' future ...
25 May 2012
| by Nick Batten
planning and buying account, estimated to be worth a seven-figure sum....City Index claims to have ambitious growth plans for 2012 and has charged the agency with helping expand its customer base in its key markets.
It is understood that Total Media has been the incumbent ...
, business director of Arena Media, said: "City Index is an exciting new client with big ambitions to grow ...
17 May 2012
| by Nick Batten
13.15 UPDATE: Hubert Burda Media UK has sold real-life titles, Love it! and Full House!, to a start...'s Holborn offices, with no redundancies, Patten told Media Week.
Patten said he was a majority ...
on whether Burda had offered other publishers the chance to buy the two titles and declined to reveal how much Pep had paid for them.
He claimed he would not be taking an executive role at Pep but planned ...
16 May 2012
| by Nick Batten
."
Gala Coral appointed the7stars to handle its media planning and buying in December . ...
16 May 2012
| by Sarah Shearman
it is stopping its $10 million media spend with Facebook, amid suggestions it has been unsatisfied with its..., rather than treating them as a straight media buy.
"We continue to have a strong, collaborative ...
brand Chevrolet.
A spokesman for GM told Media Week the company "had reassessed our Facebook advertising plans and by mid-year we will no longer be advertising on Facebook".
He added: "We remain ...
16 May 2012
| by Arif Durrani and Maisie McCabe
those involved, has made MEC a media force to be reckoned with.
Bolstered by the buying might ...
The agency that began life as Mediaedge:cia in January 2002 following the merger of The Media Edge and Chris Ingram Associates (CIA), has in many ways defined the media business of the last decade ...
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