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planning and buying account, estimated to be worth a seven-figure sum....City Index claims to have ambitious growth plans for 2012 and has charged the agency with helping expand its customer base in its key markets. It is understood that Total Media has been the incumbent ... , business director of Arena Media, said: "City Index is an exciting new client with big ambitions to grow ...
Mindshare is believed to have retained the US portion of Unilever's £3bn global media-buying...The FMCG giant behind Lynx and Dove has made a decision not to review its $1.4bn ( 892m) buying account in the US, according to AdAge . The global review of media planning and buying was called in December by Luis Di Como, senior vice-president of global media at Unilever. Mindshare currently holds ...
retailing, include financial services, funeral care and travel agents. The Co-Op's media planning and buying account is handled by Rocket. In January last year, the Co-op appointed the former MasterCard ...
million media planning and buying account....Maxus is the incumbent on the offline media planning and buying business, while a roster of digital agencies including Harvest look after online planning and buying. It is understood ... media business into one agency. Experian has drawn up a shortlist to pitch for the business and Maxus ...
Agencies were this week left bewildered by the Government's plans for a leaner approach...and planning 2013/2014: Media buying review ... , covering creative services, DM, digital media, events and PR, will come into force in October. The other ... the potential for conflict between the "hubs" and the GPS. The Government plans to establish seven ...
Arcadia, the retail group owned by Sir Philip Green, is reviewing its £4 million media planning...The parent group of BHS, Topshop and Topman is understood to have approached media agencies ahead of a pitch through the consultant Rania Robinson. Carat was appointed to the BHS media account in January 2010 without a pitch after the merger of BHS into Arcadia the previous year. It was the media ...
"The media agency is the USB stick of an advertiser's business"; media agencies "help share...on their media agency as a crutch in a data-driven world. Forget competitive media planning and buying ... .com at this year's annual Media 360 conference for clients, agencies and media owners. The one word that held ... by the media agency. "This e-mail could have come from any client," he explained. So far, so normal ...
's sales, with Vizeum handling media planning and buying. Pernod Ricard's decentralised structure - "We ...
wider public buy-in. A meeting with a minister is by no means a 'job done' for any client ... to retreat from its plans and discard a high-profile policy. Elin Twigge is account director at PLMR ... will be setting media agendas? Sparky female contenders from the 2010 intake as they reach Westminster ...
. Consumer interrogation through social media revealed the real motivations behind buying such a vehicle ... to the agency. Roger Gagnon, Vice-president, insight and planning Gagnon joined Critical Mass ... and planning team and works across CM's biggest accounts, specialising in financial services, loyalty schemes ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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