Search results for Media planning AND buying

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HSBC 'bugs' by JWT London

. Mindshare handled the media planning and buying. ...

Ernst & Young appoints UM International for global media

media planning and buying account after a final shoot-out against market intelligence agency EI.-...will work with Ernst Young on its global communications planning, as well as providing full media buying for global media properties, such as CNN, airport outdoor media and Eurosport. Although the appointment ... International's global media planning team, their experience and capabilities. "The new media landscape ...

HSBC's Chris Clark on a new era for the bank's marketing

structure and use of social media...executive Stuart Gulliver announced a $3.5bn ( 2.2bn) cost-cutting drive, including plans to axe retail ... scratch their heads a little. When faced with nothing to buy, consumers sometimes don't know how ... is falling in'. Social-media issues Clark claims HSBC has a responsibility to engage in potentially ...

Experian kicks off £6m media review

million media planning and buying account....Maxus is the incumbent on the offline media planning and buying business, while a roster of digital agencies including Harvest look after online planning and buying. It is understood ... media business into one agency. Experian has drawn up a shortlist to pitch for the business and Maxus ...

Quiet Storm wins Claims Direct task

the competitive compensation claims market. All Response Media continues to handle the media planning and buying for the brand. Claims Direct, which previously created its advertising in-house, was once ...

Financial Services Compensation Scheme reviews ad account

was set up by the Government. Last month, FSCS hired UM London to handle its communications planning after a pitch against the incumbent, Mindshare, and Manning Gottlieb OMD. Media buying will continue ...

Porta Communications records £1.5m annual loss

of areas, such as advertising, media buying and public relations, that it is our stated intention to enter. Meanwhile, Porta Communications faces legal action from Media Square in respect of alleged losses incurred ... and communications group in line with our original business plan. The building of the group continues and benefits ...

WPP lands global Bank of America ad and branding account

assignments", according to Bank of America. Publicis Group media agency Starcom USA will continue to handle media planning and buying and lead digital duties. Anne Finucane, global strategy and marketing ... the consolidated 28m media, advertising, direct and strategic responsibilities behind its news operations ...

O2 takes aim at PayPal with mobile payments service

. The telecoms giant is launching the service with a social media push via Facebook and Twitter, and plans ... , with Sainsbury's, Comet, Tesco Direct and Debenhams all participating at launch, with plans in place to roll out a train ticket-buying feature. O2 has partnered with Visa to produce a physical O2 Money account ...

MPG Media Contacts picks up £1m PayPal media task

million media planning and buying account....Saunders on executing a media plan to raise awareness of PayPal's services. Carat previously handled media for PayPal, after winning the account in July 2010. Krow continues to handle PayPal's creative. Alan Brydon, the head of investment at MPG Media Contacts, said: "We're looking forward to helping ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.