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Eurolobbying: Going beyond Kyoto

scheme - where poorly performing firms can buy extra credits from companies that have performed better ... have the ability to absorb the cost of trading but others may not.' Their best plan, says Lebeaux ... culmination of local-level activity and may involve a mass switch on of turbines. Hill says: 'The media ...

CAMPAIGNS: Consumer Relationships - Lexis makes Powergen as snug as a bug

in family life. Strategy and Plan The Lexis PR team identified bed-time as the ideal match ... child the perfect night's sleep. Sigman's findings were then used as a news hook for the media ... media, including mentions on the BBC's Question Time, ITV Lunchtime News and Channel 5 News ...

DOING ADMIRABLY: Being one of the UK’s most admired brands means more than just a public pat on the back. In corporate terms it is crucial to long term business growth. Kate Nicholas and Virginia Matthews report

to the relationship between a company s customers and its target media, which are in some cases one and the same ... , says Worcester. According to recent research 31 per cent of the public said they would not buy a ... Management, claims that his company s reputation has developed not so much through meticulous planning ...

ANALYSIS: Lobbyists get a dose of shock treatment

in this instance. Some national media believed that Lang s decision was made at the 11th hour under ... . And there is speculation among lobbyists that moles within the DTI might have deliberately created a media outcry ... and years of private utility fat cat stories in the media, have made all political parties keen ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.