CAMPAIGNS: Consumer Relationships - Lexis makes Powergen as snug as a bug
29 Jun 2001 | by MARY COWLETT
in family life. Strategy and Plan The Lexis PR team identified bed-time as the ideal match ... child the perfect night's sleep. Sigman's findings were then used as a news hook for the media ... media, including mentions on the BBC's Question Time, ITV Lunchtime News and Channel 5 News ...



