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News analysis: The PC 'bad boy' shows soft side

with which to impress your trendy friends, which limits its media exposure outside of the business ... has no interest in career planning. Growing up As a result, Dell has developed several messages ... CEO of a company on the Fortune 500 list - 1996: Customers buy Dell online - 2001 Hit ...

HP plummets to foot of table as CEO bails out

. The firm said it would end its much-criticised dual-management structure, but had to dismiss media ... the table's third worst position when it emerged that parent group Deutsche Telekom plans to cut 800 jobs ... coverage of its plans to hire 140 truck drivers in Poland for its expanding European distribution network ...

BIGGEST BRANDS: The top ten global brands come under the spotlight - PRWeek takes a closer look at the top ten global brands that have stood out this year and the part PR has played in their success

media and public affairs manager Louise Binns says: 'This is the first time we have had GE Europe as a ... plans.' Further regional PR re-organisation may be ahead, with the recent announcement that GE ... and industry analyst relations. This has included inviting the media to its half-yearly Intel Developers ...

FOCUS: HI-TECH PR - Zapping the new year bug problem/Consultancies are warning clients of the dangers of not being Year 2000 compliant, even while remaining inadequately prepared themselves. Peter Robinson reports

little too late . The Quentin Bell Organisation is handling media relations and marketing ... was actually the culprit. But with everything left so late and media interest hyped up, companies ... which provide clearer information, or make them stop buying new computer equipment altogether out ...

IT Network hires two to make it a household name

for the new media and consumer markets, while Portfolio s remit covers the IT specialist press ... ,000 subscribers. It offers users the ability to buy a range of IT products from high end servers to home ... as the site was developing. Portfolio PR director Bill Boyle said it was always planned that Brodeur would ...

FOCUS: HI-TECH PR - Keeping an eye on future markets - Convergence of technologies has resulted in a flurry of mergers and acquisitions in the hi-tech sector. Good IT PR agencies both large and small must examine how they can benefit from the trend

approached by bigger agencies looking for others to buy up, but insists that GBC is not interested ... , he adds. Words Group itself is planning to go down the viritual path and has about 4 ... , with whom Words Group will form alliances. One medium-sized agency with ambitious expansion plans ...

TOP 50: HI-TECH PR: IT comes under global spotlight - As large corporations adopt global electronic communications as the norm, the IT sector is booming. Robert Gray investigates

will be able to bankroll Brodeur A Plus when it wishes to buy agencies in its affiliate network ... among technology clients and agencies at present is being mirrored in the specialist media. While ... Media s Information Week and Ziff-Davis IT Week. Still on the subject of hi-tech media relations ...

FOCUS: ELECTRONIC PUBLISHING - Screening new forms of client contact/Publishing electronically is opening up new marketing frontiers for PR agencies and contract publishers. Nick Purdom investigates

and contract publishers. Publishing on the internet and CD-ROM offers a means of bypassing traditional media...and contract publishers. Publishing on the internet and CD-ROM offers a means of bypassing traditional media ... -flight entertainment and profile city destinations. There are plans to encourage greater interactivity by inviting ... the components you want to make up your PC and buy with your credit card, says Geri Ellis, business ...

Campaigns: Product Launch: Nintendo returns to the games war

simultaneous US and European launch was originally planned for September 1996, and the many delays did much ... coverage in support of the launch, maximising pre-awareness of the N64, and countering media cynicism ... for strictly monitored periods with key media such as Live and Kicking, Scratchy and Co, Capital Radio ...

TOP 50 HI-TECH PR: Booming trade gives net gains

countries. Its medium-term plan is to buy or take a stake in some of these. The agency is also recruiting ... by August 1997, says West. It will be a true pan- European network. The plan certainly involves opening ... , Text launched a new visual identity, intended to reflect its ambitious growth plans into new ...

 

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