Search results for Media planning AND buying

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Strongbow 'get the job done' by St Luke's

Created by St Luke s with media planning and buying through MediaVest, the campaign launched with a 60-second TV execution called "push it" that aired nationally on 30 April. ...

Morrisons 'more Christmas for less' by DKLW Lowe

journey from farm field to supermarket. Media planning and buying was handled through MEC. ...

Jubilee spirit unites the nation

to celebrate the Queen, writes Doug Whelpdale, insight manager, MPG Media Contacts....This is Britain s third crack at celebrating Elizabeth II's reign, and research from MPG Media ... appear that the Jubilee has galvanised Britons into planning dedicated Jubilee events. Every group has ... be impressed then that 12% of the population are planning a dedicated Jubilee event for friends and family ...

Mindshare retains Unilever media buying in the US

Mindshare is believed to have retained the US portion of Unilever's £3bn global media-buying...The FMCG giant behind Lynx and Dove has made a decision not to review its $1.4bn ( 892m) buying account in the US, according to AdAge . The global review of media planning and buying was called in December by Luis Di Como, senior vice-president of global media at Unilever. Mindshare currently holds ...

Irn Bru says hello to 'Fanny' in latest ad

the production company was MTP. Media planning and buying was handled by PHD North. Follow Loulla ...

Carlsberg launches star-studded football-focused ad

Cattaneo. OMD handled the media planning and buying. Ryan Newey, co founder, Fold7 said: "We wanted a ...

Wagon Wheels launches Bing map treasure hunt

campaign." UM London has worked on the media planning and buying for Burton's Biscuit Company since ...

Nestlé revamps PR support as protest looms

, corporate affairs, corporate responsibility and social media activities. A Nestl spokeswoman declined ... than volume growth. Earlier this month, Nestl agreed to buy Pfizer s baby food division for $11.85bn. Following the deal, Nestl faces a planned protest outside its Croydon HQ next month ...

Starbucks marketer Ian Cranna on changes at the coffee chain

of Starbucks customers buying an extra shot has increased by 60%. This now comes as standard in espresso ... revealing the not particularly illuminating fact that one in two Starbucks customers buying coffee also buys ... , however, as Starbucks plans to open 200 'drive-thru' outlets and 100 conventional stores over the next ...

Weetabix launches campaign for new golden syrup variant

and social media activity, and will encourage consumers to talk about the product online, by using a hashtag #GoldenFuel in its TV execution for the first time. Media planning and buying has been handled by Walker Media. The campaign builds on last year's debut work for Weetabix from BBH, a 7m ad campaign ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.