21 May 2012
| by Noelle McElhatton
As marketing director of Virgin Media, Nigel Gilbert has one of the biggest budgets in the UK...his controlling interest suggests that he many plans up his sleeve. Facebook is a fascinating organisation with a great deal more potential.
Marketing: Virgin Media is present on Facebook... I d ...
are very supportive of Facebook. Our TiVo (Virgin Media s connected TV service) platform allows us to link ...
30 Mar 2012
| by John Reynolds
Virgin Media is launching a TV ad this weekend featuring Sir Richard Branson, actor David Tennant....
The campaign runs across TV, online and cinema. Media planning and buying is handled by Fifty6.
It follows ...
The campaign launch comes as competition hots up between Virgin Media and rivals such as Sky ...
' on ITV tomorrow (31 March) and will advertise its bundle of services, which Virgin Media calls Virgin ...
29 Mar 2012
| by Jeremy Lee
.
The media planning and buying account, which is held by John Ayling Associates, is said to be unaffected ...
01 Feb 2012
| by Matthew Chapman
'.
Initial television activity will run on ITV, Channel 4 and Channel 5 with media planning and buying ...
31 Jan 2012
| by Mark Banham
The Post Office is poised to award its £12m media planning and buying account to WPP agency...print, TV radio and digital media.
OMD has held the media planning and buying account for the Post Office since 2006.
The media review follows on the heels of a pitch for the Post Office's advertising ...
in September last year.
The media accounts for both the Post Office and the Royal Mail will transfer from ...
20 Jan 2012
| by Adam Woods
on the resources of MediaCom North, which plans and buys its TV time and collects and analyses the response data ...
not necessarily mean low-budget and unassisted, with media agencies and production houses involved on a project ...
-conscious and uncowed by media tradition, campaigns with in-house, freelance or other non-traditional routes to market ...
10 Jan 2012
| by Nicola Clark
Overshare
Mass-sharing in the social-media age is bringing new meaning to the term 'information overload ...
of the moment to record it, with huge implications for brands. Dan Hagen, head of planning at Carat, says ...
will come together.
Carl Ratcliff, executive planning director at integrated agency Elvis, says ...
10 Jan 2012
| by Sarah Shearman
. Maxus has handled media buying.
The ads showcase BT products including its Infinity ...
s wedding.
There are no plans to use the new characters in ads to back BT's tier-one London 2012 Olympics ...
05 Dec 2011
| by Sara Kimberley
media planning and buying.
Nick Hall, head of marketing at Gocompare.com, said: "Christmas wouldn ...
01 Dec 2011
| by Matt Williams
Yorkshire Water has called a review of its £2 million creative and media accounts....-house communications team. The agency will also be required to handle media planning and buying and event support ...