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Getting behind the IAB figures: Media experts on the rise of mobile

in fuelling growth , supplementing spend from Entertainment Media, Telecoms and Finance sectors. For Claire ... and media agencies now share around mobile. The managing director describes an evolution in terms of budget allocation, from initially being part of experiential, to moving to the innovation part of media ...

AdConnection wins Maplin Electronics business

AdConnection to handle its media planning and buying account....pitched out the media business in November and AdConnection picked up the account following a pitch including the incumbent, All Response Media, as well as Carat and AJA. Maplin Electronics was l aunched ...

Helen Edwards: Who takes responsibility for a brand's past mistakes?

plan unleashed a media storm culminating in the resignation of Meredith Alexander from the Commission ... with masking tape. Clean means clean. It is an irony, therefore, that the plan to allow an exterior ... the Bhopal plant ... Dow was never there." When one business buys another, what does it acquire? Along ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.