01 May 2012
Created by St Luke s with media planning and buying through MediaVest, the campaign launched with a 60-second TV execution called "push it" that aired nationally on 30 April. ...
01 Jun 2012
| by Nick Batten
Carat has promoted Adrian English to the role of head of media investment as part of a series...of emerging media and outstanding media planning and buying.
Tracy De Groose, managing director for Carat ...
, radio, print and digital activation. He will direct Carat's investment across all media buying, lead media owner innovation and partnerships, and is charged with integrating Carat s media planning product ...
01 Jun 2012
| by Maisie McCabe
media planning and buying account after a final shoot-out against market intelligence agency EI.-...will work with Ernst Young on its global communications planning, as well as providing full media buying for global media properties, such as CNN, airport outdoor media and Eurosport.
Although the appointment ...
International's global media planning team, their experience and capabilities. "The new media landscape ...
01 Jun 2012
| by Outdoor Media Centre
The Outdoor Media Centre's Customer Journey research sets out to investigate the path to purchase...and non-media sources when making up their minds about buying stuff.
No single touchpoint (encounter ...
help to inform the planning process.
Outdoor Media Centre ...
of categories across the whole gamut of brand usage, editorial reading, word of mouth and advertising media ...
01 Jun 2012
| by Doug Whelpdale
to celebrate the Queen, writes Doug Whelpdale, insight manager, MPG Media Contacts....This is Britain s third crack at celebrating Elizabeth II's reign, and research from MPG Media ...
appear that the Jubilee has galvanised Britons into planning dedicated Jubilee events.
Every group has ...
be impressed then that 12% of the population are planning a dedicated Jubilee event for friends and family ...
31 May 2012
| by Katherine Levy
Paddy Power, the bookmaker, has consolidated its media planning and buying into the Omnicom-owned M...M2M was the incumbent on offline media planning and buying. It was awarded the consolidated ...
.
The consolidation process was led by Tom Wyse, the head of media at Paddy Power. Search and affiliate marketing will remain in-house.
As part of the appointment, Paddy Power plans to work with Omnicom Media Group ...
31 May 2012
| by Alex Brownsell
structure and use of social media...executive Stuart Gulliver announced a $3.5bn ( 2.2bn) cost-cutting drive, including plans to axe retail ...
scratch their heads a little. When faced with nothing to buy, consumers sometimes don't know how ...
is falling in'.
Social-media issues
Clark claims HSBC has a responsibility to engage in potentially ...
31 May 2012
| by Arif Durrani
One thing you have to say about the lofty commercial media man Neil Jones, he doesn't shy away from...the next 18 months.
The refreshingly transparent plans include increasing print cover prices, developing ...
is to create "vertical content" of interests that can be aggregated and enhanced with social media and e ...
, allowing local advertisers to seamlessly buy both print and digital services. The service is credited ...
31 May 2012
| by Katherine Levy
The tyre giant Goodyear Dunlop is reviewing its estimated £30 million pan-European media planning...The incumbent on the UK account is UM London, while MPG Media Contacts looks after the client in France, Italy and Spain. WPP is believed to handle the German account.
It is understood that the process is being overseen client-side by Hugues Despres, the brand director EMEA at Goodyear, and led out ...
31 May 2012
As clients demand truly integrated communications solutions at a cheaper price, media agencies have.... They need truly integrated thinking and plans. The best media agencies work well with the other lead shops ...
standard media buy. This can create tension with the different agencies and the client. There are now many ...
quickly, do clients look to their media agencies to offer more consultancy advice than before?
While ...
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