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NEWSPAPER ABCs: 20p i overtakes The Guardian after TV campaign

10 Feb 2012 | by Daniel Farey-Jones

,180. The publisher of The Guardian claimed its product should not be compared with the i. A Guardian News Media ...

VisitWales top marketer exits for Cardiff & Co

10 Feb 2012 | by Loulla-Mae Eleftheriou-Smith

off with a social media push. Follow John Reynolds on Twitter @johnreynolds10 ...

The joy of sex marketing

10 Feb 2012 | by Loulla-Mae Eleftheriou-Smith

with to make sure we get them right. When it comes to the use of social media, part of our marketing ...

Brands struggling to follow consumer journey online, finds IAB

10 Feb 2012 | by Sarah Shearman

that there is greater opportunity to integrate search into the wider media mix. The survey of marketers found that online display and social media are most integrated with search in campaigns, at 65% and 62% respectively ... of the IAB Search Council, told Marketing that new platforms, such as mobile, social media and real time ...

Tess Macleod Smith joins Net-a-Porter

10 Feb 2012 | by Nick Batten

In her new role, Macleod Smith who was publishing director of Hearst Magazines UK's Esquire and Harper's Bazaar until last September will report to Natalie Massenet, the founder and executive chairman of the company, and Mark Sebba, the CEO. She has been tasked with developing a new media ...

AdConnection wins Maplin Electronics business

10 Feb 2012 | by Nick Batten

AdConnection to handle its media planning and buying account....pitched out the media business in November and AdConnection picked up the account following a pitch including the incumbent, All Response Media, as well as Carat and AJA. Maplin Electronics was l aunched ...

TV or not TV: Should challenger brands resist the lure of TV advertising?

10 Feb 2012 | by David Benady

small brands is 160,000, with 100,000 of media, and another at 225,000. He says big savings can ... Even with media deflation - TV is as cheap in real terms as in 1986 due to increased viewing ... a 16-day campaign reaching 13m people with a media spend of 20,000 and a production budget of 10 ...

Exploring licensing's new gaming frontier

10 Feb 2012 | by Eva MacIntosh

, then moved into other media. It would happen over a period of years and some properties would eventually ...

Clarence Mitchell speaks out following Leveson Inquiry

10 Feb 2012 | by Matt Cartmell

appearance, Clifford told PRWeek: The British public is starting to be aware of the excesses of the media ...

Brand barometer: Social media performance of RBS

10 Feb 2012 | by Gemma Charles

Insight into the social media performance of the Royal Bank of Scotland over the last five months....Social brand tracker RBS' high reach score was the result of the backlash following a week of controversy, Bonus and knighthood shenanigans brought satisfaction levels to an all-time low. Methodology: The Social Media Reputation (SMR) score provides a benchmark to gauge brands respective ...

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