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buying team have moved within Zed Media, which has just featured in The Sunday Times' 100 Best Companies ... and Luisa Parginou represent the engine room of the media-buying operation, Claire Sweeney manages the press ... the print buying team. Who is the biggest character and why? Some call him the poshest man in media ...
Compton & Woodhouse, the collectables and jewellery retailer, has shifted its £5.5m media spend...The move comes just months after WWAV Rapp Collins snatched the business from incumbent Direct MediaCom, having emerged victorious from a pitch between the two agencies. The U-turn boosts Direct MediaCom's billings, which the agency claims top £250m. Compton & Woodhouse concentrates media spend ...
-technology sales arm, is leaving the company to join Media Force-owned National Letterbox Marketing....ad manager at IPC Innovator before joining Media Week owner Haymarket Publishing in April 2004 ...
Mindshare Direct is led by Lucy Stafford, managing director, who oversees a team of 17 media ... response and brand response campaigns across all media, both off and online. And yes, that includes all the traditional above-the-line media too - we do not separate them, as all media delivers a response. - Who ...
Digital sales house Ad2One has launched a new sales division that will approach brands and agencies directly with campaign ideas featuring branded content.
up for the appointment is another matter. Media planner/buyer: Nigel Robinson, TMD Carat ...
A new report from Mintel has revealed that 43% of clients expect to increase their spend on contract publishing in the next year.
The Daily Telegraph has launched a direct-mail campaign targeting more than 100,000 homes to promote its Saturday package. Meanwhile, the paper is to publish a 24-page supplement sponsored by Goldsmiths Group in the Telegraph Magazine on September 26.
It seems to me that customer magazines, in the field of insurance, travel, retail or whatever, are generally united by just one thing - and no, it s not often the customer. Somehow they are dedicated to the pursuit of an editorial format which says Whatever you do, don t rock the boat. Stay bland.
Fabienne Tyler Chair, DMA/Royal Mail Direct Marketing Awards Committee
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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