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My Media Week: Paul La Fontaine

Monday Android phone alarm wakes me in Madrid. I'm there to visit User Care Team. Having had an iPad, iPhone, Kindle and every variant in between, I've finally settled on Android, Mac and Kindle as my primary kit of choice. I use my Mac to open Yammer, the enterprise social media site we use ...

Jaguar steps up social media strategy to boost innovation

Jaguar, the luxury car marque, is ramping up its social media marketing strategy, as it looks...Jaguar is already active in the social media space and in some recent research by iProspect ... of 12%. The Tata-owned brand has appointed We Are Social as its first social media retained agency ... media strategy. Steven Cobelli, global digital manager at Jaguar, said We Are Social's creativity ...

Samsung launches social media hub for Olympics activity

The Everyone s Olympic Games app, created by Jam, works as a social media hub for Samsung s Olympics content, and includes information on Samsung-sponsored athletes, the Olympic Torch Relay and the Samsung Hope Relay. It also enables users to apply to be a Samsung Global Blogger for the Olympic Games ...

My Media Week: Ellie Edwards

on Trueview and Performance Video. I'm a guest of Julia Smith at Jemm Media at the British Media Awards ...

Twitter's Dorsey named Cannes Lions Media Person of 2012

as the Cannes Lions Media Person of the Year in the south of France next month, for creating "an entirely new..., in the meantime, a powerful social and political force, and is now part of the everyday global media language ... presents the Media Person of the Year Award to a prominent personality considered influential in the development of today s media landscape, and playing an integral part in shaping the future of the creative ...

Premier Foods backs Great Little Ideas with social media push

, with a social media campaign that capitalises on the theme of street parties around the Queen's Diamond

How social media is removing the barriers between corporate and consumer brands

Integrating social media into brand marketing campaigns has shifted from a niche add-on to standard...months of 2011 alone. These findings are from the latest FTSE100 Social Media Index, a research ... companies use social media. The audiences we ve monitored over the main social media channels have ... performance, sales and customer engagement. But social media has of course empowered consumers to care more ...

Youth and social media

their lives are planned via social media and where there is no such thing as going online , more a seamless ... . On demand is a key part of their lives, across all media. For example, according to TouchPoints3, around ... media, mobile apps and new technology for the attention of an audience which is notoriously fickle ...

Eric Newnham invests in Blis Media

Former Kinetic chief executive Eric Newnham has taken a stake in Blis Media, a media and technology...Newnham founded outdoor media company Poster Publicity and went on to become chief executive ... . Blis Media was founded in 2004 and is headquartered in Fitzrovia in London, with an office in Sydney ... that Newnham's experience and international knowledge of the media agency landscape was "unrivalled". He ...

Air New Zealand gives consumers cashback for social media plugs

The trial is part of the airline's "Fandistribution" programme that rewards consumers for their social media recommendations of its 777-300 Premium Economy Spaceseat. The seat, which has a hardback shell and reclines into itself, has won two design awards Wallpaper* Magazine s award for best ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.