Premier Foods backs Great Little Ideas with social media push
16 May 2012 | by Loulla-Mae Eleftheriou-Smith
, with a social media campaign that capitalises on the theme of street parties around the Queen's Diamond
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Government readies £120m media buying review in marketing shake-up
22 May 2012 | by Maisie McCabe
The Government is preparing to review its media buying business, currently handled by WPP's M4C...The media review will form part of the coalition's new approach to communications, which ... Group created the bespoke M4C in February 2010 to handle what was then 250m of centralised media spend ... the Government Procurement Service and in a statement it said it plans to review its central media buying ...
Virgin Media ad banned over small print
24 Apr 2012 | by Sarah Shearman
Virgin Media has been banned from running a print ad by the Advertising Standards Authority (ASA...was not legible and was therefore misleading. In its defence, Virgin Media said that the small print in the ad ... current form and informed Virgin Media to make sure such qualifications appeared more clearly. Last week, Virgin Media pulled a TV ad featuring actor David Tennant after BBC Worldwide complained ...
Air New Zealand gives consumers cashback for social media plugs
18 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
The trial is part of the airline's "Fandistribution" programme that rewards consumers for their social media recommendations of its 777-300 Premium Economy Spaceseat. The seat, which has a hardback shell and reclines into itself, has won two design awards Wallpaper* Magazine s award for best ...
BT Infinity ad banned after Virgin Media complaint
18 Apr 2012 | by Emma Powell
of its broadband service, after a complaint by Virgin Media....from BT." Virgin Media, along with three other complainants, argued that BT s "unbeatable" speed ...
Virgin Media pulls Doctor Who TV ad after BBC row
17 Apr 2012 | by Matthew Chapman
Virgin Media has pulled an ad starring David Tennant and Sir Richard Branson after BBC Worldwide...-running BBC sci-fi series was endorsing TiVo. Virgin Media launched its 'Keep Up' brand campaign, created ... . Virgin Media responded to BBC Worldwide s complaints by removing the 'Doctor Who' logo. However, BBC ... Media has subsequently pulled the ad from broadcast and YouTube. It will continue to broadcast two ...
Insurer awards digital media to iProspect and Carat
05 Apr 2012 | by Nick Batten
Aegis Media's iProspect and Carat have been awarded the search and digital media business...Esure called the review of its digital media business, which had been held by Equimedia since 2008, in August 2011 . Carat holds the offline business, which was unaffected. It is understood ... across affiliate marketing, social media, analytics, paid and natural search as well as conversation ...
Bauer Media partners Kraft for Philly in 5 campaign
04 Apr 2012 | by Nick Batten
Bauer Media has launched a bespoke multi-platform content campaign for Kraft aimed at reinforcing.... The creative for each of the campaigns was devised by Drum. Earlier this year Bauer Media supported Cadbury ...
Daily Diary - Virgin Media
04 Apr 2012
On the surface, it seems Virgin Media's fickle connection has got to one angry customer who rather...The Virgin Media ad, by 18 Feet Rising and featuring a picture of the 2008 social media baby sensation "success kid", originally read "Tim just realised his parents get HD channels at no extra cost" before rudely being replaced with "I fisted your mum last night!" A picture of the billboard, opposite ...
Thomas Cook to extend social media activity
04 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
Thomas Cook, the tour operator, is planning to make social media a "big element" in upcoming...competition activity on Facebook has proved a "fertile area" for the brand. Johnson said social media was a ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
