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media planning and buying account after a final shoot-out against market intelligence agency EI.-...will work with Ernst Young on its global communications planning, as well as providing full media buying for global media properties, such as CNN, airport outdoor media and Eurosport. Although the appointment ... International's global media planning team, their experience and capabilities. "The new media landscape ...
Paddy Power, the bookmaker, has consolidated its media planning and buying into the Omnicom-owned M...M2M was the incumbent on offline media planning and buying. It was awarded the consolidated ... . The consolidation process was led by Tom Wyse, the head of media at Paddy Power. Search and affiliate marketing will remain in-house. As part of the appointment, Paddy Power plans to work with Omnicom Media Group ...
The tyre giant Goodyear Dunlop is reviewing its estimated £30 million pan-European media planning...The incumbent on the UK account is UM London, while MPG Media Contacts looks after the client in France, Italy and Spain. WPP is believed to handle the German account. It is understood that the process is being overseen client-side by Hugues Despres, the brand director EMEA at Goodyear, and led out ...
media planning and buying account....The US-based company entered the UK last year and has appointed UM London ahead of a multimedia campaign that will use targeted print advertorials and advertising, digital display and cross-media ... confirmed Tria Beauty will spend around 1m on media over the next year. The first work planned and bought ...
New Media Age editor Justin Pearse is making a move to PR by joining Bite Communications....Pearse, who has been at New Media Age for the past 12 years, will join Bite as its head ... media, and Bite is at the forefront of that change. Its senior staff and client roster make it the perfect next step after 15 years covering digital media marketing and technology as a journalist.' During ...
Andrew Mercer, former advertising director of the Radio Times, has joined Scout Media...event in the world in just a few weeks, so it's vital that advertisers use the media with the most ... following meetings with media agencies by Scout Media . The magazine has run four preview issues to date ... issues, has made various changes. Mercer told Media Week that despite the decline of print, he didn ...
City Index, the financial spread betting provider, has appointed Arena Media to handle its global...expand its customer base in its key markets. It is understood that Total Media has been the incumbent ... , business director of Arena Media, said: "City Index is an exciting new client with big ambitions to grow ... for City Index, said: "Arena Media demonstrated a deep understanding of our business and its challenges ...
Mindshare is believed to have retained the US portion of Unilever's £3bn global media...account in the US, according to AdAge . The global review of media planning and buying was called in December by Luis Di Como, senior vice-president of global media at Unilever. Mindshare currently holds ... with company policy to review media agency arrangements periodically." Unilever declined to comment on its US ...
Jaguar, the luxury car marque, is ramping up its social media marketing strategy, as it looks...Jaguar is already active in the social media space and in some recent research by iProspect ... of 12%. The Tata-owned brand has appointed We Are Social as its first social media retained agency ... media strategy. Steven Cobelli, global digital manager at Jaguar, said We Are Social's creativity ...
million media planning and buying account....Maxus is the incumbent on the offline media planning and buying business, while a roster ... media business into one agency. Experian has drawn up a shortlist to pitch for the business and Maxus is expected to repitch. Maxus won the account from Media Campaign Services in February 2010 ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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