17 May 2012
| by Hannah Crown
More than a quarter of people aged over 55 are using social media to talk to big brands, according...media sites to speak to brands directly, stretched across all age groups.
While half of 18- to 24 ...
per cent of the 55 plus age bracket had used social media for the same purpose.
The figure was 32 ...
, 65 per cent of people preferred social media to call centres, and 40 per cent of people thought ...
17 May 2012
| by John Reynolds
media technologies and will be a "big" hit in the media market, while data will play an increasingly...was speaking at today's Media360 event on a session entitled "Dynamic Creative: What are the opportunity ...
-focused media world? and "What client categories can benefit from increasing advertising through more relevance ...
in the media landscape, Fletcher advised that media executives did not want to be swamped with data ...
14 May 2012
| by Nick Batten
By partnering up with brain imaging research company, Neuro Insights, Eye claims to have measured the brain activity of consumers in different out of home environments to create the first neuro imaging study to be conducted for the UK outdoor media market. Using neuroscience techniques, Eye claims ...
04 May 2012
| by Sarah Gale
their lives are planned via social media and where there is no such thing as going online , more a seamless ...
. On demand is a key part of their lives, across all media.
For example, according to TouchPoints3, around ...
media, mobile apps and new technology for the attention of an audience which is notoriously fickle ...
27 Apr 2012
| by Gemma Charles
A look at the performance of Virgin Money in social media over the past four months...sector, Virgin Money has been quick to find its feet in social media.
Methodology:
The Social Media Reputation (SMR) score provides a benchmark to gauge brands' respective popularity.
The score ...
25 Apr 2012
| by Loulla-Mae Eleftheriou-Smith
Virgin Media has reported a 2.4% rise in first-quarter revenues, to push past the £1bn mark, due...Virgin Media's total revenue rose from 982.3m to 1,006.2m in the three months to 31 March ...
revenue is up 1.2% to 139m.
Virgin Media stated last quarter that it would be increasing its marketing ...
which it had predicted due to this phasing of its marketing spend.
Virgin Media's TiVo customer ...
20 Apr 2012
| by Gemma Charles
A look at the performance of Converse in social media over the past four months...December
Converse asked its 20m Facebook fans to design and sell trainers via social media. The 'Made by' app gave fans a free pair if they sell five of their own design.
January
A ...
.
Methodology:
The Social Media Reputation (SMR) score provides a benchmark to gauge brands' respective ...
13 Apr 2012
| by Ines Nadal and Tara Beard-Knowland
Half of businesses feel their social media skills are either below their industry average or very...to explore how businesses are adopting to the social media age, investing in and getting value from social media. The first wave of the Social Media Benchmark study was presented last month, the second wave is now underway.
"Social media is like teenage sex: everyone wants its, at first it is a little ...
05 Apr 2012
| by Gemma Charles
A look at the performance of Creme Egg in social media over the past four months...@YomegoSocial
Methodology:
The Social Media Reputation (SMR) score provides a benchmark to gauge brands ...
02 Apr 2012
| by Staff
Score: 5
Agency fact file: Walker media
Type of agency
Media ...
in a UK centre of excellence, the agency still commands respect from media owners for the transparent ...
this to new clients more effectively than it did in 2011.
Score last year: 6
How Walker Media rates ...
to remove filters
