14 May 2012
| by Cathal Smyth
Integrating social media into brand marketing campaigns has shifted from a niche add-on to standard...months of 2011 alone.
These findings are from the latest FTSE100 Social Media Index, a research ...
companies use social media.
The audiences we ve monitored over the main social media channels have ...
performance, sales and customer engagement.
But social media has of course empowered consumers to care more ...
10 May 2012
| by Sarah Shearman
Guardian News & Media has secured 17 nominations for this year's annual Association of Online..., Immediate Media and United Business Media received six nominations each. Telegraph, which won digital ad sales team last year, is up for the award again and faces competition from Future, Glam Media, Guardian News Media, Parenting (Immediate Media), Mail Online, Shortlist and Trinity Mirror. Haymarket ...
04 May 2012
| by Sarah Gale
their lives are planned via social media and where there is no such thing as going online , more a seamless ...
. On demand is a key part of their lives, across all media.
For example, according to TouchPoints3, around ...
media, mobile apps and new technology for the attention of an audience which is notoriously fickle ...
13 Apr 2012
| by Ines Nadal and Tara Beard-Knowland
Half of businesses feel their social media skills are either below their industry average or very...to explore how businesses are adopting to the social media age, investing in and getting value from social media. The first wave of the Social Media Benchmark study was presented last month, the second wave is now underway.
"Social media is like teenage sex: everyone wants its, at first it is a little ...
28 Feb 2012
| by Mike Jeanes and Virginia Beal
The media world is complex and fragmented which makes returns from media budgets harder to maximise.
Media synergy creates value over and above that delivered by each individual media platform.
The Ehrenberg-Bass Institute and CNBC have published new research to help media agencies and advertisers ...
21 Feb 2012
Virgin Media is this month launching its new customer magazine, working with Redwood, the UK's leading strategic content agency. The magazine will reflect Virgin Media's customer communications strategy to engage and interact with customers and encourage discovery and exploration of the full range ...
14 Feb 2012
| by Philip Hughes
Being transparent on social media does not have to come at the expense of creativity, writes Philip...as though the social media landscape is shifting and reaching a turning point.
Brands seem to be spending more money than ever on social media, and they are often talking to an audience with an increasingly ...
about the world of social media, collecting fans was not only easier, but it was also cheaper as organic ...
19 Jan 2012
Redactive Media Group (Redactive) is delighted to announce that, having recently re-acquired the Recruiter magazine, digital and live events portfolio, it has today also extended its long standing partnership with the Recruitment and Employment Confederation (REC).
Accordingly, and with effect from ...
22 Dec 2011
| by Caroline O'Donoghue and Andrew Blakeley
an important role in determining how a brand should behave, particularly online and in social media.
Bill ...
media usage means that word of mouth is now broadcast much further than over the garden fence.
Brands ...
knowledge to feed into any online media plan.
Knowing where people are seeking information, where they re ...
20 Dec 2011
| by Jane Simmonds
Luxury brands using social media have to walk the tightrope between accessibility and exclusivity...From live streaming runway shows to creating exclusive online networks, the world of luxury fashion is in the throes of a radical 21 st century style makeover.
As customers, media and celebrities have embraced social media, the luxury brands have had to respond, but for these companies ...
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