Media: Things we like
30 Apr 2010
-out. It has also become the first advertiser to invest in a new ad solution from Telegraph Media Group: a ...
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Media Lifeline: Mail Online
30 Apr 2010
The site does not subscribe to the theory that the future of online news is destined to lie behind pay-walls.
Media: All about ... Cinema advertising
30 Apr 2010 | by Alasdair Reid
but to respond in kind - or face being wiped off the media map. Thus Pearl & Dean's ruinous contract (under ...
Media Forum: Does Indy package add up?
30 Apr 2010
Murdoch won't decide this election. You will." Editorial coverage (across most media channels ... ." Meanwhile, Marc Sands, until recently the marketing director of Guardian News & Media and soon to become the director of audiences and media at Tate Galleries, reckons that, where the revamp is concerned, there ...
Media Perspective: Integrating TV and digital offerings is agency challenge
30 Apr 2010 | by Ian Darby, ian.darby@haymarket.com
all, online video looks just like TV, which must reassure brand and media people at big FMCGs. Most ... is investing some $40 million in a global online video media strategy were hardly surprising. However, Reckitt ... . And the signs are that many media agencies will be in this unhappy place because, essentially, while ...
Media Headliner: Burley eager to grab the reins at ambitious MCHI
30 Apr 2010 | by Anne Cassidy
The full-service agency feels the chief executive it has hired to take it to the next level is an 'inspired choice'.
Media Perspective: Facebook is likely to be more popular with a 'like' button
30 Apr 2010 | by Russell Davies, russell@russelldavies.com
as users and media buyers, we might be anxious about there being one company holding so much information ...
Media: Double Standards - 'Readers are out there and want to be courted'
30 Apr 2010
DIRECTOR, BAUER MEDIA - What changes have you made to your editorial product in recent months? We have ... promoted its Black XS range with a cross-media campaign, giving the Kerrang! readers the chance to enter ...
Media Forum: Is media's recession over?
23 Apr 2010
by Mark Craze, the UK chief executive of Havas Media. He believes the market is looking more robust, even ... - and there will be some stark choices ahead for media owners, advertisers and agencies alike. He explains: "If 2009 ... of media deflation may be over - because the base couldn't go any lower and because people can no longer ...
Media Forum: Is media's recession over?
23 Apr 2010
by Mark Craze, the UK chief executive of Havas Media. He believes the market is looking more robust, even ... - and there will be some stark choices ahead for media owners, advertisers and agencies alike. He explains: "If 2009 ... of media deflation may be over - because the base couldn't go any lower and because people can no longer ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
