24 May 2012
| by Sarah Shearman
Jaguar, the luxury car marque, is ramping up its social media marketing strategy, as it looks...Jaguar is already active in the social media space and in some recent research by iProspect ...
of 12%.
The Tata-owned brand has appointed We Are Social as its first social media retained agency ...
media strategy.
Steven Cobelli, global digital manager at Jaguar, said We Are Social's creativity ...
23 May 2012
| by Daniel Farey-Jones
Virgin Media's new celebrity frontman David Tennant has been "incredibly successful" for the brand...at Haymarket's Media360 event on Friday (18 May), where he was asked whether the brand had lined Tennant up ...
sponsorship of 'Britain's Got Talent' with production companies Syco and Fremantle Media and broadcaster ITV ...
that Virgin Media invited a large number of staff and customers to get heavily involved.
"We put them ...
23 May 2012
| by Daniel Farey-Jones
Marketing caught up with Craig Inglis, marketing director at John Lewis, after his session at Media
21 May 2012
| by Noelle McElhatton
As marketing director of Virgin Media, Nigel Gilbert has one of the biggest budgets in the UK...organisation with a great deal more potential.
Marketing: Virgin Media is present on Facebook... I d ...
are very supportive of Facebook. Our TiVo (Virgin Media s connected TV service) platform allows us to link with Facebook.
Like with any media owner including Sky and others we are competitors, suppliers ...
18 May 2012
| by Sarah Shearman
The Everyone s Olympic Games app, created by Jam, works as a social media hub for Samsung s Olympics content, and includes information on Samsung-sponsored athletes, the Olympic Torch Relay and the Samsung Hope Relay.
It also enables users to apply to be a Samsung Global Blogger for the Olympic Games ...
18 May 2012
| by Maisie McCabe
on the second day of Brand Republic's Media360 this morning (18 May).
He said: "We have got several creative ...
-discussed 'Christmas' ad from last year.
Murphy said the TV ads were accompanied by tactical media planning by Omnicom media agency Manning Gottlieb OMD, who signed partnerships with high-fashion magazines ...
17 May 2012
| by Maisie McCabe
Speaking at Haymarket's Media360 conference this morning (17 May), before jetting off to Athens to collect the Olympic flame for the London 2012 Games, Van der Post admitted to the challenges facing ...
on Facebook helped BA drive a different audience that it needed through social media.
"And it allowed us ...
16 May 2012
| by Loulla-Mae Eleftheriou-Smith
, with a social media campaign that capitalises on the theme of street parties around the Queen's Diamond
09 May 2012
| by Gemma Charles, Public affairs editor, Marketing
A look at the performance of Audi in social media over the past four months...January - Audi's 'Vampire Party' ad made its debut ahead of the 2012 Super Bowl. The commercial aired on TV in the US, but was discussed around the world via social media.
February ...
, however.
Methodology
The Social Media Reputation (SMR) score provides a benchmark to gauge ...
04 May 2012
| by Kim Benjamin
is it possible to measure how a 'like' has contributed to a sale?
Enter the world of social media ROI ...
lies in the fact that historically, social media measurement has been far more aligned ...
Kean, head of consumer innovation at MPG Media Contacts. 'As such, the measurement approach brands take ...
to remove filters
