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Search engine marketing firm Zog Media, founded by iCrossing's Jeff Herzog, and social PR company...Zog Media developed the proprietory platform with PitchEngine in order to increase the number of users who find PitchEngine press releases, and other news, on social media sites and organically through search engines. The platform uses linguistics technology to tap into social media networks. Jason ...
As everyone knows, the golden age when the advertising interruption model actually worked ended a long time ago. While this has made the job of marketers harder, it has given ad revenue-dependent media owners a much more challenging time. You might think it fortunate, then, that its replacement ...
The media industry has been through a lot recently. Assailed by digital, hunted by procurement, squeezed by the recession, media agencies have had their fair share of these problems. However, a recent ... . To understand why, we need to turn back the clock. When the great schism between media and creative agencies ...
Media owners should avoid getting too excited at P&G's plan to increase its adspend this year....Further evidence for media owners of the fabled broad, sunlit uplands of the future may have been ... week that the company would be increasing its media spend this year. In fact, Lee seemed so confident ... -growth rate this year. It all made for welcome headlines and gave media owners, particularly the TV ...
Having received a Jesuit education, one might have thought that BBC director-general Mark Thompson would be well-versed in the tradition of the mea culpa. It's also something that commercial media ... organic'. Any advertisers that were hoping commercial media would now be given more freedom to supply ...
Brands are right to be on their guard as ITV looks to fully integrate GMTV into its daytime offering.
to raise some potentially uncomfortable issues that the media industry and marketers will need to address ... images of women that blur the lines between pornography and main-stream media'. Among the headlines ... any agency that has produced an ad that has been deemed to sexualise children. So, perhaps the media ...
product launch across Europe, and was nervous about the reception from the press. Media coverage in the US ... of social media to today's journalists. Not only do they use social media to promote what they write - 64 ... shows that, while they don't generally regard news from social media sites as being as accurate ...
The latest focus on COI adspend has serious implications for brands, media owners and agencies....secured a reduction in media costs of nearly half over the same period. This increased efficiency, if true ... time, centralised its media buying account into one agency - Group M, which negotiates on behalf of all parent company WPP's media clients. This consolidation, which coincided with Unilever renewing its ...
For months now, the sound of marketers excitedly scrawling the words 'social media' on whiteboards...media a central role in their marketing schedule. The reason is simple: despite the continuing hype surrounding Twitter and Facebook, social media is just another channel and should not be viewed as the be ... been Facebooking and tweeting its socks off. Despite all this social media activity, Toyota's problems ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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