18 May 2012
| by Media Bitch
This week Bitch not only meets Will Smith, but also spends two days at Media360 sharing more than a...the stand for Yahoo at Media360 - what a trooper!
A ride on the Media360 chopper
Well Bitch hasn ...
been with you rather badly behaved media types at Media360 at Terminal 5 Heathrow. Yes poppets, she ...
, media exec (PHD, Saatchi Saatchi) who won't thank this girl for pointing out that she's reached a ...
18 May 2012
| by Sarah Johnson
Mike Baker, chief executive of the Outdoor Media Centre, believes the outdoor industry can look...Speaking at the Media360 conference, the outdoor chief said the organisation was still learning from its 'Customer Journey' research commissioned at the end of last year. The research looks at how consumers make decisions and how different media platforms impact choices.
Asked if the Olympics were ...
18 May 2012
| by Sarah Shearman
Wickes, the DIY retailer, has made its first foray into social media with the launch of a Facebook....
This is the first work Jam has done for Wickes after it was appointed as its social media agency in March ...
18 May 2012
| by Jeremy King
This week Out and About is at the T5 Hilton hotel for Media360, which has seen a host of clients
18 May 2012
| by Maisie McCabe
's Media360 conference yesterday, Miron provided a whistle-stop tour of how Global Radio's business had ...
17 May 2012
| by Hannah Crown
More than a quarter of people aged over 55 are using social media to talk to big brands, according...media sites to speak to brands directly, stretched across all age groups.
While half of 18- to 24 ...
per cent of the 55 plus age bracket had used social media for the same purpose.
The figure was 32 ...
, 65 per cent of people preferred social media to call centres, and 40 per cent of people thought ...
17 May 2012
| by Jeremy King
This week Out and About is enjoying Media360 with the industry's leading agencies, clients
17 May 2012
| by John Reynolds
media technologies and will be a "big" hit in the media market, while data will play an increasingly...was speaking at today's Media360 event on a session entitled "Dynamic Creative: What are the opportunity ...
-focused media world? and "What client categories can benefit from increasing advertising through more relevance ...
in the media landscape, Fletcher advised that media executives did not want to be swamped with data ...
17 May 2012
| by Maisie McCabe
Speaking at Haymarket's Media360 conference this morning (17 May), before jetting off to Athens to collect the Olympic flame for the London 2012 Games, Van der Post admitted to the challenges facing ...
on Facebook helped BA drive a different audience that it needed through social media.
"And it allowed us ...
17 May 2012
| by Katherine Levy
Zenith has been appointed to the £3 million UK media planning and buying account for the fashion...The Publicis Groupe-owned media agency was handed the business without a pitch after Armani opted to change its model of handling media in-house.
The appointment includes all Armani sub-brands across ...
-house.
The majority of the Armani media budget is focused on luxury press titles such as Vogue and GQ .
Armani ...
