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3 appoints Media Strategy to replace Lexington

Video mobile company 3 has handed its public affairs account to Media Strategy, ending Lexington...policy at Cable & Wireless. Media Strategy MD Charles Lewington will lead the account. The agency ...

Media Analysis: Mobile mags aim for higher quality

not hit our critical media list yet', but suggests the opportunity is there. Operators need to demonstrate ... the dice on customer publications, but continued commitment to producing valued lifestyle media is required ...

Profile: Peter Morgan, head of group media relations, BT

of group media relations, a role for which headhunters snared him from Weber Shandwick, and he appears...the strategy is to take BT to a broader range of media, into 'places other than the business pages', he says ... media relations, BT ...

Media Relations: Software vendor eGain in PR push

the media attention it deserved, prompting a switch to Brodeur Worldwide. 'Brodeur will work ...

MEDIA BRIEF: Vodafone users receive stories

FINANCIAL TIMES: Business stories from FT.com will be provided to Vodafone mobile phone users as part of a new text service. Standard content will include an industry section, a business in brief service and world news. A higher price 'gold' service will feature Lex notes, market news and a search tool.

MEDIA BRIEF: CNN links with Nokia

CNN: Broadcaster CNN has linked up with Nokia to make its news and information alert service, CNNlive, part of the standard sales package for one of the mobile phone manufacturer's handsets. Users can subscribe following an initial free period, during which they will receive the top ten news stories...

MEDIA BRIEFS: Sugar and cd:uk to launch mobile services

SUGAR/CD:UK: Attic Futura magazines Sugar and cd:uk are to launch mobile phone services this month. Sugar readers can receive text messages containing gossip about their favourite popstars, while cd:uk readers will be able to pick a ringtone.

MEDIA: Mobile phone operators look beyond the rebrand - The last month has seen two of the UK

Lovell may have been successful. Morgan says One2One 'didn't do media relations well in the past ...

MEDIA BRIEFS: NME launches SMS text messaging services

NME: Music magazine NME has launched two SMS text messaging services. The first gives news updates from the title's editorial team, while the second transmits details of concert tickets 30 minutes before they go on sale.

MEDIA BRIEFS: The Press Association boosts sports coverage

PA: News agency the Press Association is to boost its sports coverage with the launch of Football 24. The venture will provide breaking news on text and audio, for SMS, website and WAP outlets, on every football club in England and Scotland. PA Sport editorial director Andy Elliott is overseeing the...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.