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The tyre giant Goodyear Dunlop is reviewing its estimated £30 million pan-European media planning...The incumbent on the UK account is UM London, while MPG Media Contacts looks after the client in France, Italy and Spain. WPP is believed to handle the German account. It is understood that the process is being overseen client-side by Hugues Despres, the brand director EMEA at Goodyear, and led out ...
Jaguar, the luxury car marque, is ramping up its social media marketing strategy, as it looks...Jaguar is already active in the social media space and in some recent research by iProspect ... of 12%. The Tata-owned brand has appointed We Are Social as its first social media retained agency ... media strategy. Steven Cobelli, global digital manager at Jaguar, said We Are Social's creativity ...
A look at the performance of Audi in social media over the past four months...January - Audi's 'Vampire Party' ad made its debut ahead of the 2012 Super Bowl. The commercial aired on TV in the US, but was discussed around the world via social media. February ... , however. Methodology The Social Media Reputation (SMR) score provides a benchmark to gauge ...
Hertz is reviewing its estimated £10 million pan-European media planning and buying account....accounts respectively. The remit includes TV buying, press buying, cinema, outdoor, online media ...
Car giant Honda UK is on the hunt for a social media agency to help open up customer conversations...Honda is seeking a digital and creative social media agency that can work alongside the in-house team to create a fun and energetic online presence. Tara Berry, social media and PR comms ... media strategy and platforms. The agency must be able to think creatively and be able to create one ...
The campaign launched on Saturday with what TMG claims to be a media first on the back cover of a magazine a scratchable advertisement with a layer of mud-like latex applied, which readers scratch away ... at MPG Media Contacts, who brokered the deal, said the partnership offers innovation and an experience ...
Mercedes-Benz is looking for an agency to handle its social media activity.It has contacted...social media activity. The brand is aiming to reach a younger audience via social apps. Its recent ... activity alongside traditional media. Other recent social media activity included a platform for van ... Twitter feed. A spokeswoman for Mercedes said: "We are reviewing our social media evolvement as part ...
Suzuki, the Japanese car and motorcycle marque, has appointed the independent media agency the7...It is understood that the7stars picked up the account after a final shoot out against Havas Media-owned Arena Media. Interpublic media agency UM London was involved at an earlier stage in the pitch ... and media accounts was Nexus/h, which has worked with the car brand for 20 years. Earlier this month Suzuki ...
A look at the performance of Mercedes-Benz in social media over the past four months....Media Reputation (SMR) score provides a benchmark to gauge brands' respective popularity. The score ...
General Motors has appointed Carat to its $3 billion global media planning and buying account...global media. Aegis Media, Carat's parent, claims it is the largest in its history ... the review. He said: "We wanted a media agency partner with the sophistication to leverage global marketing opportunities. They are uniquely positioned to help us form strong media partnerships and drive significant ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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