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estimated £110m pan-European media account....with the capture, in 2010, of the $100m US media account from OMD. It had previously won the Beiersdorf account ... and Eucerin. Carat won last year s Media Campaign of the Year at the Campaign Media Awards for its Nivea activity on ASOS. The media review follows the appointment of DraftFCB to handle its global $700m ...
Zenith has been appointed to the £3 million UK media planning and buying account for the fashion...The Publicis Groupe-owned media agency was handed the business without a pitch after Armani opted to change its model of handling media in-house. The appointment includes all Armani sub-brands across ... -house. The majority of the Armani media budget is focused on luxury press titles such as Vogue and GQ . Armani ...
review of its global media planning and buying arrangements....works with Aegis Media s Carat in the UK, as well as other markets in Europe and North America ... on its media strategy towards the end of the year and the media buying relationship beginning in 2013 ...
PHA Media has been brought in to promote a range of products by world-famous hairdresser Nicky...The agency will be working with Clarke and Pulse Home Products to promote the collection, which includes straighteners, dryers and rollers, following a five-way pitch shoot-out. The brief will cover the entire electrical product collection, promoting the range to a variety of media channels, with a ...
A look at the performance of Ann Summers in social media over the past four months....women to take to the streets in lingerie. A PR stunt received heavy traditional media coverage ... significant growth in social media, Ann Summers continues to experience problems with aggressive content ... , underlining fan respect and understanding. Methodology: The Social Media Reputation (SMR) score ...
Online lingerie retailer Figleaves has brought in Talk PR to help grow the brand's media...for Figleaves to build stronger relations with our media and consumer audiences. Targeted PR activity ... their strategic objectives for the business, seamlessly integrating a core press office function with social media ...
A look at the performance of Converse in social media over the past four months...December Converse asked its 20m Facebook fans to design and sell trainers via social media. The 'Made by' app gave fans a free pair if they sell five of their own design. January A ... . Methodology: The Social Media Reputation (SMR) score provides a benchmark to gauge brands' respective ...
A look at the performance of Ultimo in social media over the past four months....channels. Follow @YomegoSocial Methodology: The Social Media Reputation (SMR) score provides a ...
Lacoste, the French fashion brand, has appointed MPG Media Contacts to its media planning...this year. MPG Media Contacts started working with Lacoste this week. Lacoste previously worked with the luxury specialist media agency Cream. MPG Media Contacts' other clients include Herm s, Hugo Boss ... Frampton, managing director at MPG Media Contacts, said: "We are very excited to be adding to our portfolio ...
Amy Kean, head of consumer innovation, MPG Media Contacts Why I like this Three different people sent me this video before Christmas. I m assuming it s because they know how much I find ... of conversation in broadcast media? Bingo! Even #walkofshame, used more than 700 times, worked. It also ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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