Media360: John Lewis marketer Craig Inglis on surprising consumers
23 May 2012 | by Daniel Farey-Jones
Marketing caught up with Craig Inglis, marketing director at John Lewis, after his session at Media
Click
to remove filters
Arcadia, the retail group owned by Sir Philip Green, is reviewing its £4 million media planning...The parent group of BHS, Topshop and Topman is understood to have approached media agencies ahead of a pitch through the consultant Rania Robinson. Carat was appointed to the BHS media account in January 2010 without a pitch after the merger of BHS into Arcadia the previous year. It was the media ...
Marketing caught up with Craig Inglis, marketing director at John Lewis, after his session at Media
on the second day of Brand Republic's Media360 this morning (18 May). He said: "We have got several creative ... -discussed 'Christmas' ad from last year. Murphy said the TV ads were accompanied by tactical media planning by Omnicom media agency Manning Gottlieb OMD, who signed partnerships with high-fashion magazines ...
Tesco's group media director is set to leave the global retailer without a job to go to....of media at the Olympic Delivery Authority, will now oversee all media handling in the UK ... in 2010, but has formerly worked at Tesco as head of corporate media relations. He has also worked ... -Rolfe said: After two years as our group media director, Trevor has decided to leave Tesco and pursue career ...
Should have gone to... Well, this girl hears that the pitches for the 39m Specsavers media account have finally come to a close, while the remaining agencies, including national incumbent MEC ... little green-fingered media types. For more info on the Heart of England Forest Project, click here ...
in fuelling growth , supplementing spend from Entertainment Media, Telecoms and Finance sectors. For Claire ... and media agencies now share around mobile. The managing director describes an evolution in terms of budget allocation, from initially being part of experiential, to moving to the innovation part of media ...
media account....The retailer began a review of its account in November last year as it looks to increase its online business and the untapped home-improvement space in social media. Last year, the brand shifted ... appointed Carat to its media planning and buying account at the end of 2011. ...
Carat has won the £6.7 million media planning and buying account for the furniture retailer CSL....The agency will support CSL in its growth plans linked to a national store expansion. An initial campaign will focus on digital, TV and radio, but evolve to include all media. Brilliant Media Leeds ... 's acquisition of Brilliant Media in December last year, CSL started the search for a new agency. Tracy De ...
Supermarkets are courting social media commentators as independent brand advocates in order...". Sainsbury's puts great emphasis on its social media efforts and now boasts more than 357,000 likes on its Facebook page. It received a further brand boost from social media, when a letter it wrote to a three ...
into the hands of the administrators. Mark Banham talks to the media industry to gauge how it is planning...that will be discussed at this year's Media 360) is the festive work for retailer John Lewis. Paul Knight, executive director at Manning Gottlieb OMD, the Omnicom Group media agency who's clients include John Lewis, says that media must take responsibility and defend its retail cleints from the threat of the downturn : "Media ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.