30 May 2012
| by Maisie McCabe
media planning and buying account....The US-based company entered the UK last year and has appointed UM London ahead of a multimedia campaign that will use targeted print advertorials and advertising, digital display and cross-media ...
confirmed Tria Beauty will spend around 1m on media over the next year. The first work planned and bought ...
21 May 2012
| by Noelle McElhatton
As marketing director of Virgin Media, Nigel Gilbert has one of the biggest budgets in the UK...organisation with a great deal more potential.
Marketing: Virgin Media is present on Facebook... I d ...
are very supportive of Facebook. Our TiVo (Virgin Media s connected TV service) platform allows us to link with Facebook.
Like with any media owner including Sky and others we are competitors, suppliers ...
18 May 2012
| by Sarah Shearman
The Everyone s Olympic Games app, created by Jam, works as a social media hub for Samsung s Olympics content, and includes information on Samsung-sponsored athletes, the Olympic Torch Relay and the Samsung Hope Relay.
It also enables users to apply to be a Samsung Global Blogger for the Olympic Games ...
17 May 2012
| by Hannah Crown
More than a quarter of people aged over 55 are using social media to talk to big brands, according...media sites to speak to brands directly, stretched across all age groups.
While half of 18- to 24 ...
per cent of the 55 plus age bracket had used social media for the same purpose.
The figure was 32 ...
, 65 per cent of people preferred social media to call centres, and 40 per cent of people thought ...
23 Apr 2012
| by Nick Batten
Former Kinetic chief executive Eric Newnham has taken a stake in Blis Media, a media and technology...Newnham founded outdoor media company Poster Publicity and went on to become chief executive ...
.
Blis Media was founded in 2004 and is headquartered in Fitzrovia in London, with an office in Sydney ...
that Newnham's experience and international knowledge of the media agency landscape was "unrivalled".
He ...
03 Apr 2012
| by Sarah Shearman
Dell is to offer cash rewards to customers who promote its products on social networking sites if their "share" leads to a sale.
27 Mar 2012
| by Gemma Charles
ISBA's annual conference reflected the increasing importance of online, with the issue of social-media...media - and still grappling with a challenging economic climate - delegates focused on how to achieve ...
:
1. Socal media measurement 'grows up'
2. Brands called on to help regulate media
3. Talent ...
TV vs SOCIAL: ' Unless you are going to get a million (fans on social media), don't bother'
1 ...
23 Mar 2012
| by David Benady
Brands are struggling to make sense of the babble they pick up from social-media networks...problem, the company's web agents can join the conversation and offer a solution. Meanwhile, social media is widely used to track corporate reputations and public attitudes to companies and brands.
Social-media ...
SPA Future Thinking, is among the sceptics. 'Social media might give you the odd insight here ...
21 Mar 2012
| by Daniel Farey-Jones
Mobile is clearly demonstrating it can become the "seventh mass media" but the market is being...Tomi Ahonen with the "seventh mass media" theory, but provided some key numbers to back it up.
His ...
be dwarfed by other media for a long time into the future. Even in 2016 it would still be 33 times smaller ...
21 Mar 2012
| by Arif Durrani
in fuelling growth , supplementing spend from Entertainment Media, Telecoms and Finance sectors. For Claire ...
and media agencies now share around mobile.
The managing director describes an evolution in terms of budget allocation, from initially being part of experiential, to moving to the innovation part of media ...
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