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's regional CEO, told Media: "Singapore is a low-margin, low-growth and highly competitive market. Yes, large ... announced the closure of M C Saatchi's Bangkok operation (Media 12 May) as part of his strategy to focus ...
Guy Sellers, the media director of Total Media, chooses the AA ad which appeared in the break...Guy Sellers, the media director of Total Media, chooses the AA ad which appeared in the break of ITV s Breakdown programme on 14 April: This must be the hijack of the year. The fly ... . Brilliant. Media buying: Matthew Huntingford, Zenith; media planning: Michaelides creative: HHCL ...
Mark Cranmer, media director of Motive, chooses the ad for NCH Action for Children s House our...Mark Cranmer, media director of Motive, chooses the ad for NCH Action for Children s House our ... was an inspirational piece of media placement. It was excellent to see an advertiser capture the euphoria that seemed ... sensitively the social mood of the electorate, and the media positioning was awesome. Media planner ...
Mark Trinder, media manager of Safeway, chooses the TV spot for the film, Scream. Last Friday...Mark Trinder, media manager of Safeway, chooses the TV spot for the film, Scream. Last Friday, while watching the late showing of TFI Friday on Channel 4, I started to drift off, only to be woken ... . Media planner/buyer: Geoff Seely at BBJ Media Services. Creative: The Creative Partnership. ...
? , I nearly had an accident with a milk float. Creative by CDP, media planning and buying by Susie...radio? , I nearly had an accident with a milk float. Creative by CDP, media planning and buying by Susie Brown at CDP Media. ...
to think otherwise. Media planners/buyers: Alex Russell and Nicole Schneider at CIA Medianetwork ...
up for the appointment is another matter. Media planner/buyer: Nigel Robinson, TMD Carat ...
for the Campaign Media Awards was such an occasion and I would like to thank the jury for their diligence...As we know, a media award entry is not straightforward. Unlike our creative counterparts, we cannot let a media plan "speak for itself"; nor can we enter ideas that the client did not approve ... of the media agency and who was truly the author of a campaign's success. Increasingly, the media are taking ...
for brand manufacturers and media owners to change their own business models. That is a shame, given ... notion of what counts as planning, creativity and media no longer apply. At the same time, new channels ... role was as a management accountant at Bartle Bogle Hegarty; she moved into the agency's media ...
Reebok's 'escape the sofa' TV ad was a stark warning that there is more to do in your spare time than slump in front of the TV. It has developed this concept with a series of sofa-themed events across the UK. Sofas have been turned into goals for five-a-side football tournaments and into street furniture...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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