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Capital One Cup 'will help brand stand for opportunity'

. "We re looking to make this a strongly digital and social media app-based sponsorship, so what we ... the competition." The deal was negotiated with the Football League by SMG Sports, part of Capital One's media ...

The age of the interim marketer

permanent staff versed in content marketing, search marketing, social media and ecommerce. For many ... seriously when it comes to getting a permanent job,' she points out. However, as digital media transforms ...

The craft of arts sponsorships

Sands, director of media and audiences at Tate. Instead, Sands adds, it is the dual remit ...

Trading places: this week's people moves

, marketing and media....been promoted to chief digital officer at Omnicom Media Group UK . ( Campaign ) Karma ... president Stephen Twaddell as it embarks on a global rebranding. ( Marketing ) Media The NME has ... down in June. ( Media Week ) Daily Mirror editor Richard Wallace and Sunday Mirror editor ...

VIDEO: Coca Cola 'haven't looked to change' us, says Innocent marketer

from McEwan on social media in our story earlier this week about how Innocent topped the latest Social ...

What brands should know about the dark side of Facebook

the dark side of social media, writes Nicola Clark....The research director of a media agency once explained away statistics showing that a growing ... people today face the additional challenge of the social-media minefield. For this generation ... to help stamp out this terrible scourge of social media. THE UPSHOT WHAT MARKETERS SHOULD KNOW ...

HSBC group marketing boss issues Facebook privacy warning

on social media marketing, click here . ...

New business leagues (1 June 2012)

Euro RSCG London joins the creative league at number seven with its Santander win. In media...Each week, Campaign publishes the agency new-business leagues across the creative and media sectors. The attached tables rank agencies according to how much business they bring in as well as any accounts they lose. They show the cumulative totals for new-business wins during the year, but a look ...

HSBC's Chris Clark on a new era for the bank's marketing

structure and use of social media...is falling in'. Social-media issues Clark claims HSBC has a responsibility to engage in potentially ...

Diary: Dining with the stars

Mingling with stars including Hugh Grant and Gary Lineker was Walker Media's Phil Georgiadis, who submitted a winning bid for one of the most sought-after auction lots of the evening - dinner cooked at his house by the chef Mark Hix, with Blur's bass player Alex James serving the cheese course. Georgiadis ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.