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MEDIA BRIEFS: Dennis to launch magazine

MOVIE MAG: Dennis Publishing is to launch an as yet unnamed magazine targeting young moviegoers in the US. The project is being overseen by Dennis Publishing's US president Stephen Colvin who said there was still a market for a magazine targeting young men on the back of the success of films such as...

STOP PRESS: Appointment at Golden Vale

FOOD: Golden Vale has hired Mason Williams to handle PR for snack Cheesestrings. The brief will target trade and consumer media in support of on-pack promotions and a nutritional campaign. The account will be run by senior account director Alison Ward. ...

DIARY: 'Doing it for the kids' takes new twist at Bandai's child lending library

to help promote its products. It comes in the form of a child lending library for the media. But it ... -rounds to the media, and to speak to retailers. Which leaves Diary wondering, will journalists actually notice ...

MEDIA: Briefs - Hale to edit new Coolwhite news channel

Coolwhite.com, the upmarket weddings site, is to launch a news service to help plan the 'big day'. Edited by Charlotte Hale, formerly of Conde Nast's Brides magazine, it will be updated daily, carrying details of promotions in related areas such as fashion, catering, beauty and travel. The idea is to...

MEDIA: What The Papers Say - PlayStation2 launch polarises the press

With just 165,000 consoles released to pre-ordering customers in the UK, Play-Station2 (PS2) almost guaranteed its status as the year's most sought-after product. Sony denied rationing supply to 'boost hype', stating that 'it did not make good business sense to restrict the number of machines at the...

PUBLIC RELATIONS AWARDS 2000: Campaign - The Parker Bishop Award Best Crisis Management Campaign.

to the media. The first statement was issued within an hour of P&O first briefing Shandwick. Over the next 48 hours the Shandwick team acted as spokespeople for print media enquiries and as co-ordinators for broadcast media interview requests. By 7pm on the first day the agency had addressed around 110 media ...

Diary: H&K calls in the Karma boys to encourage the public to try an Oasis

stress ball, yo-yo, T-shirts and sunglasses. Target media include the Big Breakfast late ...

STOP PRESS: Republic to set PR menu for Wheeler’s

Restaurant chain Wheeler s of St James has picked Republic to develop a media and promotions...Restaurant chain Wheeler s of St James has picked Republic to develop a media and promotions programme. Republic will promote a new customer loyalty scheme and support each of the nine Wheeler s restaurants, which are located in London and Brighton. ...

Sponsorship: Sponsorship reaches for World Cup goals - This year’s football World Cup is the biggest ever and for official sponsors the tournament represents massive exposure. But the PR effort doesn’t end once the sponsorship deal is sign

of budget on supporting it with advertising and media relations. According to Reynolds, media ... , they are still significant. Spend by large sponsors on UK media relations averages between pounds 100 ... , Paul Ince and David Beckham onto the White Cliffs of Dover last weekend to generate media coverage ...

FOCUS: TELEMARKETING - A direct line to sales success/As companies recognise the power of call centres in developing one-to-one relationships between clients and customers they are also acknowledging the need to involve PR in communicating brand values th

agencies, including compiling and maintaining pan-European media lists, conducting surveys, and brand ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.