Eve Williams promoted to managing director of Cedar
16 Apr 2012 | by Nick Batten
social media programme, a website and ezine programme. She was part of the senior team which ...
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Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ... Maille - Unilever Rachel s Yoghurt (Rachel s Organic) Haygarth Social media marketing ... /Fallon Dynamo: Magician Impossible (Watch) Five by Five Hotels.com Android and IOS App Fetch Media ...
Twentieth Century Fox Home Entertainment appoints global marketing chief
14 Feb 2012 | by Daniel Farey-Jones
, promotions, public relations and media for all products distributed worldwide by Fox Home Entertainment ...
Interactive: Twelve ideas for 2012
10 Jan 2012 | by Nicola Clark
Overshare Mass-sharing in the social-media age is bringing new meaning to the term 'information overload ... not value Trust, authenticity and values are key to success in 2012 as the dominance of social media ... and show their values to consumers. Mass customisation In the social-media age, consumers ...
Contact Centre Agency of the Year: CPM
13 Dec 2011 | by Kim Benjamin
, run by Teleperformance. The company has also developed a product to allow brands to monitor social-media ...
Can advertising win over the public?
08 Dec 2011 | by Ian Barber
"vulnerable". And we know that advertising supports entertainment, media and much more besides - but resent ... is anything to go by, it might just be a leap worth taking. MEDIA CHIEF - Fru Hazlitt, managing director ... media. Brands can understand in real time when they are getting it wrong or right, which can only mean ...
Resist the 'marketing handbag', says Fielding
20 Oct 2011 | by Maisie McCabe
modern media mixes of online video, TV spots, QR codes, social media and online bloggers, but they still ... was not going through the same structural problems as the media industry, Fielding said, because it "sells stuff ...
Things we like
01 Sep 2011
Communications and Yuki Media, and brokered by the media agency Maxus. And one thing we don't ... Brown Lloyd James and Colonel Gadaffi What do Telegraph Media Group, Associated Newspapers, Barb and, erm ...
Vevo bolsters UK commercial team
31 Aug 2011 | by Sarah Shearman
of digital media. Vevo launched in the UK in April , with brand partners including Hewlett-Packard, Puma ... Music Group and Abu Dhabi Media Company, in partnership with Google. ...
First Direct marketing head Paul Say leaves bank
25 Aug 2011 | by Alex Brownsell
of a wider strategy to drive "openness" and create an online community through social media. The new ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
